Archive | April, 2012

Meet (y)our Fair Trade soccer ball stitchers

We are excited to announce that I (Sant­iago, founder of Senda) will be traveling to Pakistan May 9th, to visit the ball stitchers and workers involved in making our Fair Trade Soccer balls!

Our goal is to see first hand the impact our customers make in the lives of those who make their Senda soccer balls. I will be spending 10 days with ball stitchers and factory workers, to see first hand the impact of Fair Trade, get the stories behind the certi­fication, and bring those to you.

I will be visiting ball stitchers at home, sharing meals with them, hearing their stories, and even learning how to stich a ball myself!

This trip represents part of our efforts aimed at eradicating sweatshops by promoting a better way to do business, where more fairness and better personal relationships can be game changers.

Is there anything you would like me to do while visiting Pakistan? Any recom­mendations for street food, new ball designs you would like to see? Questions for the ball stitc­hers?

Let us know, and send us questions on our Facebook wall.

We will be writting daily reports on this trip and adven­ture, which takes us to meet the people behind the essence of the Beautiful Game: THE BALL.

More coming soon!

See you on the field,

Santiago

Have you ever wondered how refs get ready before a game?




Santiago, founder of Senda, had a unique chance to spend a week with CONCACAF referees, as they prepared for the Semifinals and Finals of the Olympic Qualifying Games in Kansas City on March 30th and April 2nd 2012. Below is his story.

When I was given the opportunity to work as a referee liaison last week, I jumped into it. Sure, working with a national team could have seemed more interesting. But the opportunity to see the game through the eyes of those who make some of the toughest calls during a match was more than enough for me! I was also intrigued about their training routine, mental fitness, and passion for the game.

And that is just the beginning…

Continue reading “Have you ever wondered how refs get ready before a game?” »

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