Archive | 2012

Senda Arrives in Pakistan to Hear Stories Behind Fair Trade

Senda Fair Trade Soccer Balls in Pakistan

After a long 14 hour journey and a bit of jetlag, I arrived in the city of Sialkot, Pakistan to visit the place where Senda’s Fair Trade soccer balls are produced. I couldn’t be more excited to be here and have the opportunity to meet the people behind each Senda soccer ball. I will be staying here for 10 days, and will be uploading posts and stories of my experience.

I am lucky to have a great host, Ehsan, who picked me up at the airport this morning. He has been educating me on local culture and also helps me communicate with workers.

My first impression was that people take a great amount of pride in their work, and that they enjoy meeting someone who came from so far away to see them.

A smile and kindness can do wonders and are universal communication tools that can span language barriers. I am looking forward to visiting the homes of some of the workers, learning how to stitch a ball from them, and hearing personal stories of how people’s lives have been improved thanks to Fair Trade.

Tomorrow, I will learn more about the entire production process of a Senda ball. We will look at a quality control process that guarantees Senda’s soccer balls match or surpass the quality of competitors across the board.

Remember, there is a face behind every Senda soccer ball you purchase. Help us support the factory workers and their right to make a fair wage. 

Senda stitchers in Pakistan

 

Meet (y)our Fair Trade soccer ball stitchers

We are excited to announce that I (Sant­iago, founder of Senda) will be traveling to Pakistan May 9th, to visit the ball stitchers and workers involved in making our Fair Trade Soccer balls!

Our goal is to see first hand the impact our customers make in the lives of those who make their Senda soccer balls. I will be spending 10 days with ball stitchers and factory workers, to see first hand the impact of Fair Trade, get the stories behind the certi­fication, and bring those to you.

I will be visiting ball stitchers at home, sharing meals with them, hearing their stories, and even learning how to stich a ball myself!

This trip represents part of our efforts aimed at eradicating sweatshops by promoting a better way to do business, where more fairness and better personal relationships can be game changers.

Is there anything you would like me to do while visiting Pakistan? Any recom­mendations for street food, new ball designs you would like to see? Questions for the ball stitc­hers?

Let us know, and send us questions on our Facebook wall.

We will be writting daily reports on this trip and adven­ture, which takes us to meet the people behind the essence of the Beautiful Game: THE BALL.

More coming soon!

See you on the field,

Santiago

Have you ever wondered how refs get ready before a game?




Santiago, founder of Senda, had a unique chance to spend a week with CONCACAF referees, as they prepared for the Semifinals and Finals of the Olympic Qualifying Games in Kansas City on March 30th and April 2nd 2012. Below is his story.

When I was given the opportunity to work as a referee liaison last week, I jumped into it. Sure, working with a national team could have seemed more interesting. But the opportunity to see the game through the eyes of those who make some of the toughest calls during a match was more than enough for me! I was also intrigued about their training routine, mental fitness, and passion for the game.

And that is just the beginning…

Continue reading “Have you ever wondered how refs get ready before a game?” »

Senda and Street Soccer USA partner to fight Homelessness

What Defines Success in Soccer?

Senda’s founder Santiago Halty had a chance to ask USMNT Coach Jurgen Klinsmann how he would define success in his role as a coach.

Here is what Jurgen said:

How do most of us coaches, players, parents and lovers of the beautiful game define success? Wouldn’t it be great to focus on Klinsmann’s comments that he hopes his players will say, “Coach Jurgen, you really gave me some help, improving my game and taking it to another level?” He went on to say “I truly believe that if that happens, we will have a team that is there for each other a team that runs and fights for each other, and also expresses themselves individually.” If he manages to do that, it will be some fun years ahead for US fans.

We must remember, a small percentage of players go on to play college or professional soccer, so we should strive to develop players who are excellent on the field and and off. We should aim to create socially aware and conscious players. We should teach lessons about hard work, bouncing back from adversity, and accepting people are different that us; lessons that will stick with our players for life.

One of the most rewarding experiences of working at Senda is seeing coaches using Senda’s Fair Trade story to talk to players about responsibility, Fair Play, and thinking beyond themselves. We are very proud to give players, parents, and coaches the opportunity to express to most sacred values on soccer, when they need to get their equipment.

How will you define success for your club, your school team, and your kids, in whatever way you are involved with the game?