Archive | January, 2013

Join Senda, and See Firsthand an LA Galaxy warmup with Beckham and Co.

Senda’s founder Santiago Halty recently had a chance to see David Beckham, Landon Donovan, Robbie Kean and the LA Galaxy get ready for a 2012 MLS “All or nothing” Playoff game. It was a fantastic experience to see how World-class players prepare for crucial games, in an environment of hostility, and high-pressure. Here is the video we want to share with you:

Right before the game, David Beckham announced he would end his career with the LA Galaxy, and some speculated that he would going to retire afterwards. He recently announced that he would leave the MLS to continue playing in a different league, which has yet to be announced.

We had a chance to show Beckham and several  LA Galaxy players a Senda Fair Trade soccer ball!  Many were intrigued about our products and mission. Now we need to get a few of them to start playing with them in the off season…

Beckham has a long, prestigious, and controversial  career, and has become a soccer and marketing icon. He started playing professionally with Manchester United in 1992 at age 17. He  has since played for Preston North End, Real Madrid, Milan, and the L.A. Galaxy. Beckham has played over 100 games for the English National team, playing in 3 World Cups (’98, ’02, ’06), and missing the 2010 World Cup due to a torn Achilles tendon.

It will be interesting to see where Beckham will continue his career as a player, and if he will return to the MLS as a team owner or manager. Meanwhile, we will continue to work to see if  we can see him bending a Senda Fair Trade ball, perhaps at an upcoming charity game..

Sam Cronin Interviewed by Santiago Halty

Sam Cronin, of San Jose Earthquakes, visits Senda’s Offices

Sam Cronin of the San Jose Earthquakes with Santiago Halty, Founder & CEO of Senda Athletics

Before the end of the 2012 Season, we had the chance to catch up with Sam Cronin, who has been a supporter of Senda since the very beginning, and has helped us test our different ball models. Here is a summary of our conversation!


Santiago – “Who are your soccer heroes?”

Sam  –

“…growing up, the player I always idolized was Paul Scholes from Manchester United so, try to mirror my game after his a little bit. I have a lot of respect for his loyalty to Man U, and just the quality of player he is.”

Santiago –“What would you say is the motto that you try to live by, your success motto?”

Sam  –

“I keep it pretty simple: I just try to improve every day, and give my best every day. I’m not a, kind of big picture guy, I just, focus on each day and make the most of each day and, it’s worked out for me so far.”

Santiago –“What has been your best moment as a soccer player?”


“I would probably say, professionally is probably making the playoffs in 2010, and beating New York in the first round which we weren’t expected to do, but a moment I’ll always cherish in my career is back in college, when our team won the national championship. Just the group of guys we had and all the work we put in as a team to get to that point was really special to win that together as a team.”

Santiago –“What team and what year was that?”


“That was Wake Forest University in 2007.”

Santiago –“ What has been your most difficult moment as a soccer player?”


“Yeah when I was in Toronto FC I had a pretty successful rookie season and the next year the new coach came in and, I just wasn’t in his plans. After a few months I was traded to San Jose, which has turned out to be a good situation for me. But in the short term back then, you know, whenever you’re traded its like you hit a cross road: it’s a defining moment whether you’re going to step things up and make the most of it or if, you’re gonna let that—the coach’s kinda lack of confidence in you, bleed over and affect your play.

It was a moment when I just really put my head back down, got to work again, and I’m happy with where things turned out now.”

Santiago –“How do you see soccer as a vehicle for social change? As a tool for changing people’s lives for the better?”


“I just think soccer is, as they say, is the world’s game. You go anywhere in the world and there are kids playing soccer and for the most part it brings smiles to their faces. It’s such a simple game, but a source of so much national pride and happiness for kids all over the world. So as a professional player I think I’m in a unique position to leverage that and to impact people’s lives, especially kids. I know when I was a kid I looked up to certain players and people and yeah, so I think soccer is a great vehicle to execute change in the world.”

Santiago –“You learned quite a few things about Fair Trade in Soccer since we first met a year and a half. Why do you think Fair Trade is important in Soccer?”


“I think it’s important in soccer but also in, in every other production in the world. I mean, you here so often, especially in recent years, about malpractice in terms of factories and workers across the world so, as the world continues to progress it’s important that no one is left behind, no countries are being victims of poor practices, especially in factories with cheap labor, so I think it’s important. And I think it’s great what Senda’s doing just to be active in that community, and hopefully more companies will take on the Fair Trade mentality.


Check out Sam Cronin testing Senda Soccer balls in San Francisco!!