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Senda at the World Cup Screening @ Civic Center Plaza

On Sunday, July 17th, Senda was at the Women’s World Cup Screening @ Civic Center Plaza in San Francisco. Along with thousands of fans, we witnessed one of the most exciting games of the last decade: 120 minutes of action and players that left everything on the field. It was a great opportunity for Senda to interact with hundreds of people, tell them our story, get their suggestions (“make a purple ball!”), and see young players using our soccer balls on the field.

Who knows, maybe soon enough Senda will be the official provider of another international soccer tournament? Send us your suggestions!

During the entire World Cup, US players inspired a country to believe and fight until the very last minute, no matter the circumstances. Japan shared the same spirit in the final, and was a just winner.

Before the game, and during half-time, our friends at America Scores, organized soccer games for the children who went to see the game. Everyone who stopped by their tent had the chance to enter a raffle to win a Senda ball.

For the mini soccer games, everyone used our soccer balls, and the kids loved them! It’s always nice to see young people using Senda equipment. They are some of the first people to understand and embrace the importance of Fair Trade, and to get excited about our mission.

We had an excellent time at the Civic Center, and really enjoyed all the soccer energy present that day. Senda really believes in the power of soccer to change the lives of girls, so it fantastic to see all the support for women’s soccer. We are convinced that players can be very good role models for girls around the country, and even around the World, showing how determination, and team work can help achieve good results on and off the field.

US fans are proud of this team, and the Olympics are only 12 months away. In London 2012, once again, the USWNT will have an an entire country supporting them! We hope they will continue playing with the same team spirit and determination, and win the gold medal this time.

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Senda on ABC7

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Senda and SoccerFours Japan Relief Tournament in San Francisco

SoccerFours, which organizes community pick-up soccer games in San Francisco, put together a fundraiser for Japan on April 2nd, and Senda provided the soccer balls for the game. Our founder, Santiago, had a chance to hang out with SoccerFours’ Chris Hutchison, play in the tournament, and even acted as the official photographer for the event!

Almost 50 participated, and SoccerFours was able to raise $800 which will be donated to the American Red Cross and their efforts to help Japan.

Thanks to everyone that showed up and played!

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The Olympic Club gets the Senda Rapido ball for the SFFL 2011 Season

The Olympic Club soccer team chose the Senda Athletics Rapido Premier ball for the SFFL 2011 season.




On March 3rd, the team practiced at USF, and received the new Senda balls. Practice included former Women Professional Soccer as well as Major League Soccer players.The Rapido ball is our model for the highest level of competition, and it perfectly fit the level of the Olympic Club. We received rave reviews from the players, who loved the touch, weigh and and feel of the Rapido.



Established in 1860, the Olympic Club is America’s oldest athletic club. The soccer teams play in the San Francisco Football Soccer League, which was established in 1902, and is one of the most competitive leagues in the US.

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Senda at Small Goals, Big Change Tournament in Berkeley

Small Goals Big Change Tournament in Berkeley

Driving rain, a biting wind and near-freezing temperatures didn’t dampen spirits at Soccer Without Borders’ first annual Small Goals, Big Change Tournament in Berkeley on March 19th. Senda, which provided the tournament balls and lent a hand with organization, was a proud participant in the fundraising event.

Ten co-ed teams played in the all-day event at Gilman Field in Berkeley, with El Cerrito Futbol Club as the winner.

It was fun to be an active player in the soccer community, meet other players who love the game, and share an entire day with them. The dedication of the players (who huddled in heated cars between games) and tournament organizers was inspiring. It was especially heartwarming to see the leadership roles assumed by Soccer Without Borders participants.

The tournament provided a great opportunity for Senda to interact with passionate players. We received very positive feedback on our balls from both players and coaches!

Berkeley-based Soccer Without Borders uses soccer as a vehicle for positive change in the lives of marginalized youth. It is one of Senda’s partner organizations, which benefits from the sale of Senda equipment.

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Senda’s First Video!

Finally, here it is: Senda Athletics’ first video! Let us know your comments, and share the word about Senda sharing the game.

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From Egypt – Soccer Without Borders Sends Greetings for the Senda Launch Party!

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Recent News!

We just got featured on Triple Pundit: Check us out!

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