We are starting a monthly showcase of a videos, covering in detail different types of soccer movements from our partner SkillzAndDrillz, which has close to 225.000 views at YouTube.
This is a great way for players of all ages to learn new cool and useful skills, and impress their friends, coaches and not at least their opponents on the field with.
The videos have fantastic step-by-step instructions making it easy and visual for viewers to learn.
We hope you will enjoy our monthly SkillzAndDrillz video, starting with none less than one of the best players in the history, Zinedine Zidane’s “Pull Back Flick”
We are proud to announce that Senda soccer products are available at a historic Bay Area store: Sunset Soccer!
As soon as word got out in the Bay that a new Fair Trade soccer company (SENDA) was launching in Berkeley back in 2010, we received a message from Sunset Soccer, which said that they wanted to test out and carry our products at their store. What a great moment for Senda!
More than just a soccer store, Sunset Soccer both looks and feels like a museum! The store opened its doors in 1981 as the first soccer specialty store in San Francisco. Their two stores now carry almost all of Senda’s ball collection, including the Valor Training series, the Apex Match series, and the Rio Futsal.
So next time you are in San Francisco or San Rafael, and want to check out some of Senda’s best selling Fair Trade soccer balls, stop by to see them! Sunset Soccer’s two stores are still run by Toby and Libby Rappolt, two coaches that have contributed an enormous amount to the Bay Area soccer community. When you don’t find them in their store, you’ll see them out at the fields coaching or promoting the game in their community.
Because their store is a place for all kinds of soccer aficionados, on the weekends you’ll find Sunset filled with people who have dropped by to talk about soccer, check out the latest soccer gear, or to watch one of the soccer matches playing on their TVs.
We are extremely proud to have Senda’s soccer balls available at Sunset Soccer, and we hope our Bay Area fans will stop by Sunset Soccer to check them out!
Selina at Joutokuji temple, located in Kyoto City.
Did you have fun watching the Women’s Football Final at the 2012 Olympics between USA and Japan?
In this guest post by Selina, she tells some differences between American and Japanese soccer during her stay in Japan, as well why fair trade matters to her.
Moving from Japan to the US to play collegiate soccer was definitely a big transition, but my teammates and coaches made it easy and enjoyable. I love the fact that people at HNU create an extremely warm and casual atmosphere, but are serious when they need to be. What I struggled the most with on the field was the high level of physicality, especially because I grew up in a country where players rely mainly on ball technique. I was also exposed to a different coaching philosophy; most Japanese coaches use negative coaching, criticizing their players to motivate them while most American coaches use positive coaching, praising and encouraging their players. In many ways, soccer helped me perceive the fundamental differences in cultural principles between Japan and the U.S. – it definitely expanded my mind as a player and a person.
I first heard about Senda from my current head coach, but it wasn’t until we used their soccer balls in our training that I got to know about the background of the product. I think fair trade is important because it helps to resolve issues concerning unethical treatment of impoverished producers. It puts people before profit; humanity before greed. I think fair trade has huge potential for positive change in the world.
From Japan, Selina
Selina at the rice fields in Otsu city, where she grew up.
Senda is creating a documentary, “Senda: Soccer’s Path to Fair Trade” to show people the real impact of purchasing a fair trade soccer ball. The film will cover how Santiago started Senda, his recent trip to Pakistan to visit Senda’s factory, and Senda’s non-profit partners.
To make this film possible, we need your help! Senda is raising funds on Indiegogo, where you can pledge any amount for some great perks. We know that not everyone can pledge, but you can also lend us your support through spreading the word ANYONE about the campaign.
Brian & Mike (Senda) with Steven Ireland (Aston Villa), Victor Anichebe (Everton), Shaun Wright-Phillips (Queens Park Rangers), Zat Knight (Bolton Wanderers), & Ashley Cole (Chelsea)
Senda sponsored the Adam Muchnick International Soccer Camp held a few weeks ago in Newport Beach, CA. For four days, children between the ages of 5-16 got to play their favorite sport– and interact with some famous players. Senda was also able to get up close and personal with a variety of English Premier League and Championship stars including Shaun Wright-Phillips (Queens Park Rangers), Ashley Cole (Chelsea), Steven Ireland (Aston Villa), Zat Night (Bolton), Victor Anichebe (Everton), and Dexter Blackstock (Nottingham Forest). The camp gave a portion of its proceeds to the Children’s Foundation in Guatemala, where Shaun Wright-Phillips has been an ambassador since 2007.
The camp organizer, Adam Muchnick, is a former lawyer turned professional soccer agent. Many of the coaches at the tournament were either professional players, club coaches, or scouts.
Senda was represented at the tournament by Director of Business Development and Marketing Mike, and his brother, Brian. Mike explained his experience at the tournament, “All of the players were really nice. They were well-spoken and seemed to genuinely care about giving back to the community.They even kicked around a Senda Valor with some of the campers, and many of them respected the Fair Trade aspect. Shaun Wright-Phillips even came up to me and said ‘Best of luck with the new company.I hope it works out.’”
Some of Mike’s highlights during the tournament include Zat Knight being in denial of how tall he really is, Ashley Cole missing a penalty kick, the players unanimously agreeing that Lionel Messi is the best player in the world, and Shaun Wright-Phillips talking about overcoming adversity to succeed. Numerous scouts passed on him because he was short, but he did not let that stop him.
This was the first year that Muchnick hosted the tournament. Due to its success, another camp next year is likely. Senda hopes to be there once again!
Ashley Cole (Chelsea) with Mike and Brian
Victor Anichebe (Everton) with Mike & Brian
Dexter Blackstock (Nottingham Forest), Victor Anichebe (Evertone), Shaun Wright-Phillips (Queens Park Rangers), Zat Knight (Bolton Wanderers), & Ashley Cole (Chelsea)
Here at Senda, we are happy to announce our latest partnership with the American FootGolf League (AFGL)! Footgolf is a newly created sport, and it is poised to be the U.S.’s latest craze since it combines two popular sports, soccer and golf, together.
Footgolf was created in 2009 in the Netherlands, and its popularity has expanded to Belgium, Argentina, Mexico, and Italy, just to name a few. Footgolf is traditionally played on golf courses, where the goal is to get the soccer ball in the 21 inch hole in as few kicks as possible (yes there is a dress code). In June of 2012, the first Footgolf World Cup was held in Hungary. New footgolf leagues are popping up everywhere around the country from Miami, the San Francisco Bay Area, Pennsylvania, and Wisconsin.
American FootGolf League: Season 2012 Opening Tournament at Wisconsin Dells, July 22, 2012
The first footgolf tournament in the U.S. will be held on July 22, 2012 in Wisconsin Dells at the Cold Water Canyon Golf Course at the Chula Vista Resort. The Chula Vista course will be the first AFGL approved course in the United States. They hope to have a total of twelve by the end of the year, and twenty-four approved courses by the end of 2013.
Senda is providing the tournament’s official ball, where 30 of the 100 custom made balls will be present. Unlike traditional soccer balls, Senda developed dimples for the balls, much like the surface of a golf ball. The balls were also made to have a better flight– perfect for long shots. Senda will continue to be the official ball for the American FootGolf League for the next couple of years.
We’re more than happy to announce that Senda has made the official ball for Street Soccer USA’s 2012 NYC Cup. 25 specially-designed versions of the Rio Futsal will make the journey to New York City, and each Street Soccer USA City will go back home with one of them (you can purchase your own mini-ball version at the Cup where a portion of the proceeds goes back to Street Soccer USA).
Street Soccer USA teaches homeless people life skills through sport, and last year’s Cup, held in Washington, D.C. was a major success. More than 200 players and coaches participated. Most of them were homeless and former participants in Street Soccer USA. A lot of them went to D.C. as coaches, players, or supporters.
For Street Soccer USA tournaments, sportsmanship counts for a lot. Last year’s Cup introduced the use of green cards. When teams were even on points after group play, the green cards served as the tie-breaker. Handed out by referees after a match, they are awarded to players that show positive sportsmanship during a game.
This year, the Cup will be bigger than ever, with the final games being played at Times Square. Teams will be co-ed, and will come together from all over the nation to play soccer and fight against homelessness.
Attending the Joint Body meeting with the help of my host, Ehsan (left).
Senda Athletics founder Santiago Halty recounts his 10 day journey in Sialkot, Pakistan, where he visited the factory where Senda’s Fair Trade soccer balls are produced. This is his fifth blog post from his trip.
Before arriving in Sialkot, Pakistan, one of the activities I was looking forward to the most, was meeting our ball stitchers’ and workers’ Joint Body. As part of of its commitment to Fair Trade, Senda pays a Fair Trade Premium with every ball, which is used for community projects, like healthcare and education. The Joint Body is a group of workers who are democratically elected by their peers that discuss and decide how thoseFair Trade premiums can be used to benefit their coworkers and community. The Joint Body is composed of eight workers, including three factory workers, three ball stitchers, and two people from management.
I was able to participate in a Joint Body meeting and listened to some of the ideas they had to improve community projects and create new ones. There were talks about bringing a doctor at the factory to do medical check-ups, as well as putting together an eye clinic.
In addition, my host Ehsan and I met with people from a microcredit bank, to learn from them about the most successful micro-finance projects, which could potentially be started by workers’ family members.
It is through these projects aimed at improving the lives of the people making Senda’s soccer balls that provide an opportunity to make a difference. We couldn’t do this without the support of coaches, players, and parents who choose Senda whenever they need soccer equipment.
We want to thank everybody who has supported us in the last two years, and invite everyone who loves soccer to join us!
Senda Athletics had the chance to interview Antoine about his connection to one of our non-profit partners, Street Soccer USA. Also check out the news story that CBS 5 San Francisco did about Street Soccer USA in the video below.
Name: Antoine Lagarde
Coach: Street Soccer USA, Bay Area, San Francisco
Occupation: SF Conservation Corps Teacher
Playing Position: Midfield
Soccer Heroes: Eric Cantona & Socrates
Motto: “Success is going from failure to failure with enthusiasm. My job as a coach is to motivate my players to always to always go hard.
So you coach a team of homeless and disadvantaged youth in San Francisco, what makes you the happiest when coaching a team like that?
Antoine: I am happy when my more advanced players patiently teach our beginners how to play. I am happiest when the positive attitude on our team inspires our players to go to college, find work, stop using drugs/alcohol, and get back on their feet!
What has been your best moment as a coach?
Antoine: My favorite moment was coaching the USA National team at the Homeless World Cup in Paris. We struggled at first, but became a family and finished the tourney at the best ranking the USA has ever had. It was a total team effort with everyone scoring at least 3 goals and leaving everything on the field. Out of our 7 players, 5 are currently coaching and using football to create positive transformations in the lives of their peers.
What was your most difficult moment on the soccer field as a player?
Antoine: My worst moment on the field wasn’t so much embarrassing as heartbreaking. I missed a couple of penalties against Kyrgyzstan when I represented the USA at the Milan Homeless World Cup which put our hopes of advancing to the next round in jeopardy.
What was your most triumphant moment on the soccer field as a player?
Antoine: Fortunately, I atoned for my mistakes by playing excellent defense against France in the next game and helping us upset them and qualify for the next round where I scored a couple of penalties in the quarterfinals. I was proud to be mentally tough by clearing my head and helping the team win.
What does supporting Fair Trade mean to you?
Antoine: It’s very important to me because as a teacher, I teach my students about globalization by showing them a soccer ball and asking them to describe it. We then explore who made the soccer ball, the possibility that it was a young child in Pakistan in poor working conditions, and talk about supporting efforts to pay workers a living wage through Fair Trade.
We visited the Fair Price Shop, which allows workers to buy basic food products at a wholesale price. Combining their collective power with the Fair Trade Premium they receive, workers can save on food, and do more with their earnings.
Senda Athletics founder Santiago Halty continues recounting his 10 day journey in Sialkot, Pakistan, where he visited the factory where Senda’s Fair Trade soccer balls are produced. This is his fourth blog post from his trip.
On my recent trip to Pakistan, I visited the Fair Price Shop. Located in the factory, the Fair Price Shop is run and used by the workers to purchase food staples, such as rice, cooking oil, flour, and tea, at a wholesale price.
The ultimate goal of the Fair Price Shop is to provide accessible, affordable, and quality food to workers at a price they can afford. The workers spend a lot of their income on food staples, and the Joint Body wants them to be able to stretch their purchasing power.
The Fair Trade Shop is extremely accessible to the workers. First, they create a list of items that they want to purchase for the week for them and their families, and bring it with them to work. After work, they go to the Fair Price Shop and purchase the items on their list.
During my time in Pakistan, I asked the workers about what they thought of the Fair Price Shop. One suggestion that was shared by several workers was the need for affordable medicine. We are excited to announce that in about two to three months, the Joint Body will set up Fair Price Medicine Shop , which will make available affordable medication to our factory workers.
We believe that happier people create better products, so we will continue to support our workers with help from the Fair Price Shop and the Joint Body.
Hope you will join us, next time you need a quality soccer ball!