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Fair Price Shop: Making Food More Affordable for Workers

We visited the Fair Price Shop, which allows workers to buy basic food products at a wholesale price. Combining their collective power with the Fair Trade Premium they receive, workers can save on food, and do more with their earnings.

Senda Athletics founder Santiago Halty continues recounting his 10 day journey in Sialkot, Pakistan, where he visited the factory where Senda’s Fair Trade soccer balls are produced. This is his fourth blog post from his trip. 

View the first post [+] | View the second post [+]  | View the third post [+] | View the fourth post [+] View the fifth post [+] 

On my recent trip to Pakistan, I visited the Fair Price Shop. Located in the factory, the Fair Price Shop is run and used by the workers to purchase food staples, such as rice, cooking oil, flour, and tea, at a wholesale price.

The Fair Price Shop is run by the Joint Body, a group of workers that decides how the Fair Trade premiums that Senda pays is used to better their community (read Santiago’s blog better explaining the Joint Body here).

The ultimate goal of the Fair Price Shop is to provide accessible, affordable, and quality food to workers at a price they can afford. The workers spend a lot of their income on food staples, and the Joint Body wants them to be able to stretch their purchasing power.

The Fair Trade Shop is extremely accessible to the workers. First, they create a list of items that they want to purchase for the week for them and their families, and bring it with them to work. After work, they go to the Fair Price Shop and purchase the items on their list.

During my time in Pakistan, I asked the workers about what they thought of the Fair Price Shop. One suggestion that was shared by several workers was the need for affordable medicine. We are excited to announce that in about two to three months, the Joint Body will set up Fair Price Medicine Shop , which will make available affordable medication to our factory workers.

We believe that happier people create better products, so we will continue to support our workers with help from the Fair Price Shop and the Joint Body.

Hope you will join us, next time you need a quality soccer ball!

Santiago

The Human Connection: Fair Trade Producers and Consumers

With the help of my host in Pakistan, Mr. Ehsan, I talked to the women workers about the different people who use Senda soccer balls.

Senda Athletics Founder Santiago Halty continues his 10 day journey in Sialkot, Pakistan visiting the place where Senda’s Fair Trade soccer balls are produced. This is his second blog post from his trip. View the first post here.

View the first post [+] | View the second post [+]  | View the third post [+] | View the fourth post [+] View the fifth post [+] 

What a great day I had at the Fair Trade factory today! I can already recognize the faces of some of the people working in the different areas of Senda’s soccer ball production. People are beginning to feel comfortable seeing a foreigner around and simply chatting with me.

When I was in Berkeley preparing for my trip to visit our Fair Trade soccer ball producers, I wanted to come with something to give to the workers, and help break the ice. Bringing a physical gift for everyone was out of the question, as I did not have enough room in my luggage to do so! I started to ask for advice to people close to me and Senda.

My mother, who has been an amazing supporter of Senda from day one, always talks about Fair Trade as a way to bring dignity and pride to people through their work.

Following her advice, my team and I worked hard on making a video where players who purchased a Senda product directly thank the workers for the quality soccer balls they produce.

I was able to show that video to the workers today and it was a fantastic feeling to see their smiles and expressions when they saw people of all ages enjoying the Senda soccer balls.

Senda’s rock-star videographer intern (you know it’s you Abby!), made the video just in time for my trip. She included the word “Shukriya”, which means thank you in Urdu.

Check it out below.

Everyone should take pride in their work and feel they are making a difference. Often times, workers at factories are seen simply as labor inputs. It is tough for them to take pride in their work or find out what happens with the product after it has shipped from the factory.

As part of my trip to Pakistan, I want to start changing that paradigm, one person at a time.

As simple as it might seem, showing our factory workers the fruit of their labor can put a smile on their face. This simple act makes a big impact in how that person perceives their work.

A soccer ball brings so much happiness to those who use it. So, we wanted to make sure some of that joy went back to its source – the makers of the ball.

We know its a small gesture, but we are convinced that its well worth it.

Workers from the packing department got a kick out of hearing players of all ages saying “Thank You” in their language.

 

Senda Arrives in Pakistan to Hear Stories Behind Fair Trade

Senda Fair Trade Soccer Balls in Pakistan

After a long 14 hour journey and a bit of jetlag, I arrived in the city of Sialkot, Pakistan to visit the place where Senda’s Fair Trade soccer balls are produced. I couldn’t be more excited to be here and have the opportunity to meet the people behind each Senda soccer ball. I will be staying here for 10 days, and will be uploading posts and stories of my experience.

I am lucky to have a great host, Ehsan, who picked me up at the airport this morning. He has been educating me on local culture and also helps me communicate with workers.

My first impression was that people take a great amount of pride in their work, and that they enjoy meeting someone who came from so far away to see them.

A smile and kindness can do wonders and are universal communication tools that can span language barriers. I am looking forward to visiting the homes of some of the workers, learning how to stitch a ball from them, and hearing personal stories of how people’s lives have been improved thanks to Fair Trade.

Tomorrow, I will learn more about the entire production process of a Senda ball. We will look at a quality control process that guarantees Senda’s soccer balls match or surpass the quality of competitors across the board.

Remember, there is a face behind every Senda soccer ball you purchase. Help us support the factory workers and their right to make a fair wage. 

Senda stitchers in Pakistan

 

Meet (y)our Fair Trade soccer ball stitchers

We are excited to announce that I (Sant­iago, founder of Senda) will be traveling to Pakistan May 9th, to visit the ball stitchers and workers involved in making our Fair Trade Soccer balls!

Our goal is to see first hand the impact our customers make in the lives of those who make their Senda soccer balls. I will be spending 10 days with ball stitchers and factory workers, to see first hand the impact of Fair Trade, get the stories behind the certi­fication, and bring those to you.

I will be visiting ball stitchers at home, sharing meals with them, hearing their stories, and even learning how to stich a ball myself!

This trip represents part of our efforts aimed at eradicating sweatshops by promoting a better way to do business, where more fairness and better personal relationships can be game changers.

Is there anything you would like me to do while visiting Pakistan? Any recom­mendations for street food, new ball designs you would like to see? Questions for the ball stitc­hers?

Let us know, and send us questions on our Facebook wall.

We will be writting daily reports on this trip and adven­ture, which takes us to meet the people behind the essence of the Beautiful Game: THE BALL.

More coming soon!

See you on the field,

Santiago

Have you ever wondered how refs get ready before a game?




Santiago, founder of Senda, had a unique chance to spend a week with CONCACAF referees, as they prepared for the Semifinals and Finals of the Olympic Qualifying Games in Kansas City on March 30th and April 2nd 2012. Below is his story.

When I was given the opportunity to work as a referee liaison last week, I jumped into it. Sure, working with a national team could have seemed more interesting. But the opportunity to see the game through the eyes of those who make some of the toughest calls during a match was more than enough for me! I was also intrigued about their training routine, mental fitness, and passion for the game.

And that is just the beginning…

Continue reading “Have you ever wondered how refs get ready before a game?” »

What Defines Success in Soccer?

Senda’s founder Santiago Halty had a chance to ask USMNT Coach Jurgen Klinsmann how he would define success in his role as a coach.

Here is what Jurgen said:

How do most of us coaches, players, parents and lovers of the beautiful game define success? Wouldn’t it be great to focus on Klinsmann’s comments that he hopes his players will say, “Coach Jurgen, you really gave me some help, improving my game and taking it to another level?” He went on to say “I truly believe that if that happens, we will have a team that is there for each other a team that runs and fights for each other, and also expresses themselves individually.” If he manages to do that, it will be some fun years ahead for US fans.

We must remember, a small percentage of players go on to play college or professional soccer, so we should strive to develop players who are excellent on the field and and off. We should aim to create socially aware and conscious players. We should teach lessons about hard work, bouncing back from adversity, and accepting people are different that us; lessons that will stick with our players for life.

One of the most rewarding experiences of working at Senda is seeing coaches using Senda’s Fair Trade story to talk to players about responsibility, Fair Play, and thinking beyond themselves. We are very proud to give players, parents, and coaches the opportunity to express to most sacred values on soccer, when they need to get their equipment.

How will you define success for your club, your school team, and your kids, in whatever way you are involved with the game?

Sam Cronin, SJ Earthquakes midfielder, testing the Senda Fair Trade Soccer Balls

After Sam Cronin attended our pre-launch party in San Francisco December 2010, he became one of the very first supporters of Senda. Sam was one of the first guests to arrive, and he chatted with most of the soccer fans who came to celebrate with us the beginning of Senda’s journey.

Right before leaving, Sam told us: “Love what you guys are doing, let me know if I can help in any way.”

We asked him if he would be able to help us test our soccer balls, to make sure we are always making the best quality balls for each playing category.

Sam was more than happy to help out, and we last month in beautiful San Francisco. We spent the afternoon testing the Valor,
Apex and Rapido ball models.

And the verdict is?

Continue reading “Sam Cronin, SJ Earthquakes midfielder, testing the Senda Fair Trade Soccer Balls” »

The Olympic Club gets the Senda Rapido ball for the SFFL 2011 Season

The Olympic Club soccer team chose the Senda Athletics Rapido Premier ball for the SFFL 2011 season.




On March 3rd, the team practiced at USF, and received the new Senda balls. Practice included former Women Professional Soccer as well as Major League Soccer players.The Rapido ball is our model for the highest level of competition, and it perfectly fit the level of the Olympic Club. We received rave reviews from the players, who loved the touch, weigh and and feel of the Rapido.



Established in 1860, the Olympic Club is America’s oldest athletic club. The soccer teams play in the San Francisco Football Soccer League, which was established in 1902, and is one of the most competitive leagues in the US.

Senda at Small Goals, Big Change Tournament in Berkeley

Small Goals Big Change Tournament in Berkeley

Driving rain, a biting wind and near-freezing temperatures didn’t dampen spirits at Soccer Without Borders’ first annual Small Goals, Big Change Tournament in Berkeley on March 19th. Senda, which provided the tournament balls and lent a hand with organization, was a proud participant in the fundraising event.

Ten co-ed teams played in the all-day event at Gilman Field in Berkeley, with El Cerrito Futbol Club as the winner.

It was fun to be an active player in the soccer community, meet other players who love the game, and share an entire day with them. The dedication of the players (who huddled in heated cars between games) and tournament organizers was inspiring. It was especially heartwarming to see the leadership roles assumed by Soccer Without Borders participants.

The tournament provided a great opportunity for Senda to interact with passionate players. We received very positive feedback on our balls from both players and coaches!

Berkeley-based Soccer Without Borders uses soccer as a vehicle for positive change in the lives of marginalized youth. It is one of Senda’s partner organizations, which benefits from the sale of Senda equipment.

Senda’s First Video!

Finally, here it is: Senda Athletics’ first video! Let us know your comments, and share the word about Senda sharing the game.