Yesterday, Senda Athletics participated in a flashmob in Rio to support NGOs working with blind, disabled, and at-risk individuals. The event, “Soccer for Social Change: Beyond the World Cup,” showcased soccer’s power to change lives.
The goal of the 10-minute long flashmob was to raise awareness about the crucial work of grassroots organizations and to encourage the public to leave the sidelines and help support the growing movement that uses soccer for social change.
Accompanied by traditional Brazilian music, players from each organization performed a 2 minute skit featuring their unique take on soccer. As Brazilians rarely pass up on the opportunity to dance and let go, the audience was inspired to join the last several minutes of the flashmob. Afterwards, they were told more about the work of each organization and how to support their work.
Next, the audience got the chance to see what it’s like to play soccer in a power wheelchair. Another new experience for the spectators was completing (or at least attempting) soccer drills using blindfolds. These activities gave the crowd even more respect for those individuals who have to overcome physical challenges to play soccer.
The flashmob could never have been the success that it was without the help of our fantastic friends and supporters. We at Senda would like to extend a special thank you to Urece Sports and Culture for the Blind, Rio de Janeiro Power Soccer Clube, @VisãodoFuturo, streetfootballworld and streetfootballworld Brasil.
We hope that our flashmob has inspired you to organize your own or to develop other creative ways of demonstrating soccer’s power to improve communities. By starting a flashmob, you will not only get to spread awareness about groups that use soccer for positive social change, but also have a ton of fun in the process!