Senda sponsored the Adam Muchnick International Soccer Camp held a few weeks ago in Newport Beach, CA. For four days, children between the ages of 5-16 got to play their favorite sport– and interact with some famous players. Senda was also able to get up close and personal with a variety of English Premier League and Championship stars including Shaun Wright-Phillips (Queens Park Rangers), Ashley Cole (Chelsea), Steven Ireland (Aston Villa), Zat Night (Bolton), Victor Anichebe (Everton), and Dexter Blackstock (Nottingham Forest). The camp gave a portion of its proceeds to the Children’s Foundation in Guatemala, where Shaun Wright-Phillips has been an ambassador since 2007.
The camp organizer, Adam Muchnick, is a former lawyer turned professional soccer agent. Many of the coaches at the tournament were either professional players, club coaches, or scouts.
Senda was represented at the tournament by Director of Business Development and Marketing Mike, and his brother, Brian. Mike explained his experience at the tournament, “All of the players were really nice. They were well-spoken and seemed to genuinely care about giving back to the community. They even kicked around a Senda Valor with some of the campers, and many of them respected the Fair Trade aspect. Shaun Wright-Phillips even came up to me and said ‘Best of luck with the new company. I hope it works out.’”
Some of Mike’s highlights during the tournament include Zat Knight being in denial of how tall he really is, Ashley Cole missing a penalty kick, the players unanimously agreeing that Lionel Messi is the best player in the world, and Shaun Wright-Phillips talking about overcoming adversity to succeed. Numerous scouts passed on him because he was short, but he did not let that stop him.
This was the first year that Muchnick hosted the tournament. Due to its success, another camp next year is likely. Senda hopes to be there once again!