Choose Sweatshop-Free


Senda Athletics is proud to be sweatshop-free.

Manufacturing soccer balls and quality apparel is a very tough job. Our balls are made in Sialkot, Pakistan, home to a long standing tradition of producing the world’s best soccer balls and providing the precision and quality we demand.

Fairtrade goes hand-in-hand with sweatshop-free. It is an alternative approach to conventional trade that is based on a partnership between producers and consumers. Think of Fairtrade as a formal certification, whereas sweatshop-free is the way we do business.

Fairtrade offers producers a better deal and improved terms of trade. This allows them the opportunity to improve their lives and plan for their future. Fairtrade offers consumers a powerful way to reduce poverty through their everyday shopping.

In our case, our factory in Sialkot is certified Fairtrade, which means our workers are guaranteed:

1) Fair working conditions
2) No child labor
3) Fair wages

Fairtrade is not about critiquing other company’s business models. Rather, we are creating a new path in the soccer industry. We believe our workers in Sialkot, Pakistan are not simply outputs, but rather an integral part of the business.

What are Fairtrade prices?

The minimum price paid to Fairtrade producers is determined by the Fairtrade standards. It applies to most Fairtrade certified products. This price aims to ensure that producers can cover their average costs of sustainable production.

The Fairtrade Premium and Fair Price shop

In addition to the Fairtrade price, there is an additional sum of money we pay to our workers, called the Fairtrade Premium. This money is placed into a communal fund for our workers to use to improve their social, economic and environmental conditions. In our case, our workers have set up a Fairtrade shop where they purchase common goods such as rice and oil, at reduced prices. Check out an article on the Fair Price shop used by Senda stitchers.