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“Living Your Values” Series: Amanda of Divine

The Senda Team is proud to present our second post in the “Living Your Values” Blog Series. As part of this ongoing series, we are interviewing team members of organizations we admire to learn about why they do what they do, and how they are making a difference through social entrepreneurship.  This week, we are excited to introduce Amanda White, National Account Manager at Divine Chocolate USA.

Enjoy the story, and enter the giveaway to win delicious Fair Trade Divine Chocolate and a Fair Trade Senda Apex Match ball at the bottom of this page!

Interview with Amanda of DIVINE CHOCOLATE:Screen Shot 2016-01-13 at 4.26.22 PM

  1. What’s the unique innovation that your organization brings to the market?

Divine Chocolate’s vision is a world where chocolate is cherished by everyone- including the family farmers who grow the cocoa.  Divine is co-owned by the 85,000 farmer members of Kuapa Kokoo, the cooperative that supplies the cocoa for each bar of Divine.  The farmers of Kuapa Kokoo get paid a Fairtrade price for their beans and receive a social premium that the cooperative invests in schools, clean drinking water, medical clinics, and women’s entrepreneurship projects.  Plus, as owners they get a share in the profits, a say in the company, and a voice in the global marketplace.

  1. What inspired you to be a part of Divine Chocolate?

I became involved in the fair trade movement as a college student, advocating for small family farmers to have better incomes and more power in the supply chain. To me, Divine represents the very best of how a company can deeply integrate those values into their business model, and I was thrilled to have the opportunity to work for such an innovative brand.

  1. What part of your job brings you joy each day?

It certainly helps to always have chocolate at your disposal, but even better, I get to share the unique story of Divine with chocolate lovers around the country every day.

  1. What steps do you take to live a more sustainable life?

I try to support companies that value how their products are made and how their producers are treated so that I’m not only supporting a sustainable supply chain, but sustainable livelihoods for all.

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  1. Besides, Divine Chocolate, what is your favorite Fair Trade product and why?

There are so many fair trade products that I love, whether it’s Peace Coffee or Canaan olive oil, but I probably own the most fair trade items from Mata Traders- they’re a great company that sells lovely dresses and accessories made by fair trade organizations in India and Nepal, with a focus on women’s empowerment.

  1. What is your favorite sports memory?

As the child of two Duke University alum, I was born a Blue Devils super-fan, and most fondly remember sitting in the family room with my dad as a kid and shouting at the TV during every NCAA tournament season.

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  1. What do you think Senda contributes to the Fair Trade movement?

Senda is able to share the message of fair trade to a community of consumers and companies that might not otherwise be aware of the movement- bringing fair trade to the most beloved game in the world is an incredible thing!

Thank you for sharing how you #LiveYourValues, Amanda! We at Senda are inspired by companies like Divine that aim to do more than sell products, they sell high quality products in order to improve livelihoods.  #LiveYourValues by choosing Divine chocolate and Senda soccer balls! Enter to win below!

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Customer Lis7o“Living Your Values” Series: Amanda of Divine

“Living Your Values” Series: Austin Graff of Honest Tea

The Senda Team is proud to introduce our new monthly blog series “Living Your Values”.  As part of this ongoing series, we will interview team members of organizations we admire to learn about why they do what they do, and how they are making a difference through social entrepreneurship.

As a bonus, we will be doing joint giveaways with these amazing organizations so that you have a chance to win Free Stuff! Enjoy the story, and enter the giveaway at the bottom of this page!

Interview with Austin Graff, Social Media Manager at HONEST TEA

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Administrator“Living Your Values” Series: Austin Graff of Honest Tea

Senda 5 Year Anniversary Celebrations in NorCal!

On December 5th 2015 Senda Athletics celebrated our 5th birthday with an exciting Footgolf tournament in San Leandro, California. Senda was started with a clear goal: disrupt the industry by embracing Fair Trade, bringing back craftsmanship, promoting joyfully playing, and improving lives along the way.

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AdministratorSenda 5 Year Anniversary Celebrations in NorCal!

Street Soccer USA & Senda Athletics: Tackling Homelessness Through Soccer

Street Soccer USA competed in National Cup with Fair Trade Soccer Balls, provided by Berkeley-based Senda Athletics.

The 6th Annual Street Soccer USA National Cup took place at the  San Francisco Civic Center August 15th and 16th of this year, with a total of 22 soccer teams composed of homeless men and women from 16 cities. Street Soccer USA operates programs within these cities, training homeless youth and adults year-round in preparation for the event. Street Soccer USA, a national non-profit, is committed to utilizing sweatshop-free Fair Trade Certified soccer balls.

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AdministratorStreet Soccer USA & Senda Athletics: Tackling Homelessness Through Soccer

Fantastic Futsal, Part 3: Futsal Positions

We’re back again, folks! This is the third part of our blog series in which we investigate that wonderful game of futsal. Today we’re going to talk about futsal positions. If you’re the sort of person who learns best with visual aids, then check out Ryan’s video below. He uses a whiteboard and magnets to diagram what I will write about.

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AdministratorFantastic Futsal, Part 3: Futsal Positions

Senda Joins UNICEF USA Online Panel : “Addressing Human Trafficking in Global Supply Chains”

I was both thrilled and humbled to be invited to participate in a UNICEF USA Panel  “Addressing Human Trafficking in Global Supply Chains”. This opportunity enabled myself and others to learn how various organizations are creating more fair supply chains and working to eliminate human trafficking, forced labor, and worker’s abuse.
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AdministratorSenda Joins UNICEF USA Online Panel : “Addressing Human Trafficking in Global Supply Chains”

Team KIND & Senda: #MadeToMatter Partners for “Play Kind” Campaign in Soccer

Senda brought Soccer balls in all sizes to support the “Play Kind” campaign at the Pilot Cup in Newport Beech.

Team KIND and Senda Athletics were at the 2015 Pilot Cup‬ in ‪ Newport Beach‬ this past weekend, promoting the ‪#‎PlayKind‬ initiative. Both Send and KIND are part of the MadeToMatter collection, handpicked by Target.

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AdministratorTeam KIND & Senda: #MadeToMatter Partners for “Play Kind” Campaign in Soccer

SENDA AND BEN & JERRY’S; A NEW FLAVOR OF SOCIAL CHANGE

Ben & Jerry’s custom ice cream serving Tesla and Senda’s giant “Made to Matter” ball supporting each other in the fight towards social change.

Ice cream and Soccer. Both great on their own, and unbelievably perfect together. Add in a side of FREE Ben & Jerry’s ice cream served out of a custom Tesla and sprinkle in some freebies and social change, and you got yourself an uniquely fun and progressive day only a UC Berkeley student edging towards summer break can day-dream of.

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AdministratorSENDA AND BEN & JERRY’S; A NEW FLAVOR OF SOCIAL CHANGE

“SMALL GOALS, BIG CHANGE” 2015 TOURNAMENT; OAKLAND YOUTH WIN BIG

This past Sunday, Senda and Soccer Without Borders (SWB) partnered up to bring the Oakland community the annual Small Goals, Big Change soccer tournament. It’s always a pleasure to work with an organization that provides educational and playing opportunities to under-served youth and shine a light on the unsung heroes of soccer: community builders. The tournament was an event that allowed soccer to do what it does best—bring members of the community together. SWB operates on FIVE basic principles that allow disadvantaged and immigrant youth of local communities to thrive through the beautiful game, and these principles were visible throughout the entire day.

“Using Soccer As A Vehicle For Positive Change.” – Soccer Without Borders

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Administrator“SMALL GOALS, BIG CHANGE” 2015 TOURNAMENT; OAKLAND YOUTH WIN BIG

5 WAYS TO KEEP SPORTS FUN

Sports have the ability to create opportunities for young people to learn life lessons, both on and off the field. Here are 5 simple ways to make the most out of them:
1- Practice Together: Make practicing at home a family event by joining your children to practice a new skill or technique
2- Praise Specific Performance: Praise specific instances of good performance, rather than giving generic “good game”-type support
3- Engage: Talk with your child about what they are learning through sports, and let them know you really want to hear what they have to say
4- Vocalize Support: Express how proud you are of them, regardless of the game outcome, both before and after the game
5- Play Fair: Reinforce good sportsmanship by supporting positive behaviors and engaging in those behaviors as a spectator

 

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Administrator5 WAYS TO KEEP SPORTS FUN