Gravity was created by Glenn Van Geldorp. Being a professional football player in Thailand, this young entrepreneur decided the socks available in the market were not good enough to avoid slippery feet, blisters and uncomfortable heat. So he worked on the creation of new grip socks, at first, for himself but then decided it was a good product to start up his own business: Gravity Grip Gear.

Santiago Halty, Senda's founder and CEO, answered a few questions about the acquisition: 

Why did Senda step into the grip socks market? 

At Senda, we know the importance of avoiding slippery feet, both in futsal and soccer.  Our commitment to enhancing performance made Senda entered the grip socks market.  A growing number of both pro and amateur players expressed the need for this type of socks. Senda wants to offer players the possibility of adding performance grip socks to enhance one of their most important assets: their agility.

Why did Senda acquire Gravity? 

I first heard about Gravity grip socks through the footballer and trainer,Mo Ali, who would use them in his training sessions with top players around the world. I also learned that more than 10 players from 7 National Teams used the socks during the 2018 Russia World Cup. As an Argentine myself, it was extra special to know that the list of players included Éver Banega! I saw Gravity's Grip socks in action in that beautiful assistance from Éver to Messi from the midfield during the Argentina-Nigeria game, which ended in a stunning goal. When Senda sponsored the Mo Ali Training Tour in Argentina in 2019, I had the chance to meet Gravity’s founder, Glenn, in Buenos Aires, and to see first hand how much pro players loved the brand’s performance grip socks. As two growing entrepreneurs, we worked closely together during the Argentina tour to ensure that Mo Ali and some of the top local pro players had the best training experience using Senda’s premium soccer balls and Gravity’s grip socks. I realized that we both had a huge passion for performance, a dedication to working hard and going beyond expectations. I also found in Glenn a humble human being who worked hard and was not afraid of taking risks. That is when I saw the potential for collaborations between our brands down the line.

I also learned that more than 10 players used the socks at key games in the World Cup, including Ever Banega in that beautiful assistance to Messi in the Argentina-Nigeria game.