Senda promotes soccer and Fair Trade as tools to improve lives. The goal of Fair Trade is to provide workers with fair wages and better working conditions. Ultimately, the vision is to empower workers to have a better quality of life.
A question we get often is, “How does Fair Trade work on the ground where your soccer ball are made”?
What better way to explain it than by sharing a recent Fair Trade project that was selected by the people making Senda’s soccer balls?!
We are excited to see the results of our Fair Trade efforts this past April 2013, when workers from the Fair Trade supplier approved a project to distribute school supplies to the children of the company’s workers. One hundred backpacks containing school supplies were handed out to the workers’ children, before their school year began.
The project received great response from children and their parents, and the program for delivery of backpacks for next year in 2014 will be increasing considerably.
During my visit to Pakistan in 2012, when I asked parents that worked at our Fair Trade supplier factory what they wanted for their kids, most of them said that they wanted them to have an education, and access to opportunities. It is great to now see Fair Trade helping to equip and inspire children to go to school with better materials, and some extra motivation.
This small first step to help the children of soccer ball stitchers and workers to be well equipped for schools was only possible thanks to the help, encouragement, and purchases from our customers and supporters.
THANK YOU: without you guys this could not have happened!
You are real change-makers who believe in the ability of soccer to improve lives, and our inspiration to keep growing Senda. This is just the beginning!
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