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"Living Your Values" Series: Amanda of Divine

The Senda Team is proud to present our second post in the  “Living Your Values" Blog Series. As part of this ongoing series, we are interviewing team members of organizations we admire to learn about why they do what they do, and how they are making a difference through social entrepreneurship.  This week, we are excited to introduce Amanda White, National Account Manager at Divine Chocolate USA. Enjoy the story, and enter the giveaway to win delicious Fair Trade Divine Chocolate and a Fair Trade Senda Apex Match ball at the bottom of this page! Interview with Amanda of  DIVINE CHOCOLATE: Screen Shot 2016-01-13 at 4.26.22 PM
  1. What’s the unique innovation that your organization brings to the market?
Divine Chocolate's vision is a world where chocolate is cherished by everyone- including the family farmers who grow the cocoa.  Divine is co-owned by the 85,000 farmer members of Kuapa Kokoo, the cooperative that supplies the cocoa for each bar of Divine.  The farmers of Kuapa Kokoo get paid a Fairtrade price for their beans and receive a social premium that the cooperative invests in schools, clean drinking water, medical clinics, and women's entrepreneurship projects.  Plus, as owners they get a share in the profits, a say in the company, and a voice in the global marketplace.
  1. What inspired you to be a part of Divine Chocolate?
I became involved in the fair trade movement as a college student, advocating for small family farmers to have better incomes and more power in the supply chain. To me, Divine represents the very best of how a company can deeply integrate those values into their business model, and I was thrilled to have the opportunity to work for such an innovative brand.
  1. What part of your job brings you joy each day?
It certainly helps to always have chocolate at your disposal, but even better, I get to share the unique story of Divine with chocolate lovers around the country every day.
  1. What steps do you take to live a more sustainable life?
I try to support companies that value how their products are made and how their producers are treated so that I’m not only supporting a sustainable supply chain, but sustainable livelihoods for all. Screen Shot 2016-01-13 at 4.25.28 PM
  1. Besides, Divine Chocolate, what is your favorite Fair Trade product and why?
There are so many fair trade products that I love, whether it’s Peace Coffee or Canaan olive oil, but I probably own the most fair trade items from Mata Traders- they’re a great company that sells lovely dresses and accessories made by fair trade organizations in India and Nepal, with a focus on women’s empowerment.
  1. What is your favorite sports memory?
As the child of two Duke University alum, I was born a Blue Devils super-fan, and most fondly remember sitting in the family room with my dad as a kid and shouting at the TV during every NCAA tournament season. Screen Shot 2016-01-14 at 1.35.29 PM
  1. What do you think Senda contributes to the Fair Trade movement?
Senda is able to share the message of fair trade to a community of consumers and companies that might not otherwise be aware of the movement- bringing fair trade to the most beloved game in the world is an incredible thing! Thank you for sharing how you #LiveYourValues, Amanda! We at Senda are inspired by companies like Divine that aim to do more than sell products, they sell high quality products in order to improve livelihoods.  #LiveYourValues by choosing Divine chocolate and Senda soccer balls! Enter to win below! a Rafflecopter giveaway

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