"...Foster unique collaborative partnerships, develop exclusive innovations and be committed to social responsibility.” - Target Made to Matter CampaignThe best part? We've both partnered with Target and the Made to Matter campaign to bring the the choice to support social change in YOUR hands (yup, you, the reader). By developing an exceptional soccer ball made with high quality materials but with the same focus in mind for our workers and community, we're letting you be on both teams when you play, social change and the beautiful game. And chances are you are already supporting ethical responsibility by eating Ben & Jerry’s while reading this (who knew ethical responsibility could taste so good?)! You may not even know you’re supporting companies like us, because according to planusa.org, "over 80% of Americans say they would likely switch brands to support a cause when price and quality are equal." A small display of some of the Fair Trade soccer balls Senda offers alongside Made to Matter coupons and tote bags. Shot of the Senda Team's Director of Operations Jeong and Interns Ek, Nick, and Olé in front of the Ben & Jerry's ice cream truck on Piedmont Ave. at UC Berkeley (from left to right). A HUGE thanks again to Ben & Jerry’s for joining us and a bigger thanks to all the visitors who came out to show their support! Stay tuned for Senda giveaways this summer and check out what we’re offering to kick social irresponsibility out of this world on our online store and your local target! Target Made to Matter Campaign Both Senda and Ben & Jerry's are part of Target's Made to Matter campaign. The campaign centers around highlighting hand-picked choices that are both good for the consumer and communities surrounding them. Since it’s successful inaugural year, the campaign has almost doubled in size to offer the public even greater options.
"Over 80% of Americans say they would likely switch brands to support a cause when price and quality are equal." - planusa.orgThe campaign rests on three pillars and requires qualified and selected companies to fulfill all three. As indicated on Target’s published article on the campaign, “to qualify as part of the select group, brands had to support all three pillars of the Made to Matter program — foster unique collaborative partnerships, develop exclusive innovations and be committed to social responsibility.” Visitors line up infornt of the Senda tent and on the UC Berkeley campus for some free Senda gear and Ben & Jerry's ice cream. Written by Mahdi Ardestani Senda Team
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