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Senda at the World Cup Screening @ Civic Center Plaza

On Sunday, July 17th, Senda was at the Women’s World Cup Screening @ Civic Center Plaza in San Francisco. Along with thousands of fans, we witnessed one of the most exciting games of the last decade: 120 minutes of action and players that left everything on the field. It was a great opportunity for Senda to interact with hundreds of people, tell them our story, get their suggestions (“make a purple ball!”), and see young players using our soccer balls on the field.
Who knows, maybe soon enough Senda will be the official provider of another international soccer tournament? Send us your suggestions! During the entire World Cup, US players inspired a country to believe and fight until the very last minute, no matter the circumstances. Japan shared the same spirit in the final, and was a just winner. Before the game, and during half-time, our friends at America Scores, organized soccer games for the children who went to see the game. Everyone who stopped by their tent had the chance to enter a raffle to win a Senda ball.
For the mini soccer games, everyone used our soccer balls, and the kids loved them! It’s always nice to see young people using Senda equipment. They are some of the first people to understand and embrace the importance of Fair Trade, and to get excited about our mission.
We had an excellent time at the Civic Center, and really enjoyed all the soccer energy present that day. Senda really believes in the power of soccer to change the lives of girls, so it fantastic to see all the support for women’s soccer. We are convinced that players can be very good role models for girls around the country, and even around the World, showing how determination, and team work can help achieve good results on and off the field. US fans are proud of this team, and the Olympics are only 12 months away. In London 2012, once again, the USWNT will have an an entire country supporting them! We hope they will continue playing with the same team spirit and determination, and win the gold medal this time.
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