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Senda Staff Profiles: What the World Cup Means to Jeong

Throughout this summer we’ve been bringing you an inside look at the World Cup from the perspective of local Brazilians. They have offered their views on soccer and daily life in Brazil, revealing deep insights into the national obsession with futebol. But now, it’s time to hear from us! We thought we’d turn our focus inward and take a look at what our own employees here at Senda think of the World Cup. Even though the tournament is over (*sigh*), it’s never too late to discuss the Cup! We will be profiling our staff members and asking for their opinions about the world’s most beautiful game. In this installment of our Staff Profile, we sat down with Jeong, our Director of Operations. He is a native of South Korea and a lifelong soccer supporter. jeong-finalfinal-smaller-e1406156858386 Jeong — Of course, I support South Korea in international competitions. Even though the team didn’t play well this World Cup, they still represented the country honorably and played with integrity and grit.
I started following the World Cup in 1994 when it was held in the USA. The South Korean team was in a group with Spain, Bolivia, and Germany. They played very well and got the entire country excited about the World Cup and soccer in general. Despite their good performances, they didn’t make it through the first round. That didn’t matter too much though, because the game had already taken hold of the country’s imagination. The popularity of soccer in Korea skyrocketed after that year’s tournament. Since the World Cup in 1994, I have been following soccer and the World Cup very closely. In 2002, the World Cup was held in South Korea and gave me many experiences and memories which I still cherish to this day. South Korea finished fourth in that tournament (admittedly with some questionable officiating decisions). The only thing I enjoy more than being a soccer spectator is being a soccer player. I play 2 to 3 times per week. I have been able to make a lot of friends through soccer and it is one of the best ways for me to relieve my stress. My love of sports, especially soccer, made it easy for me to decide to move to California to study Sport Management. And when the opportunity to work at Senda arose, I did not hesitate. Working at Senda allows me to use my love of soccer for the benefit of others.

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