Soccer Without Borders Announces Senda Athletics As Official Game Ball
Soccer Without Borders is pleased to announce Senda Athletics , a global leader in producing premium hand-stitched Fair Trade Certified soccer balls, as the “Official Game Ball” of all Soccer Without Borders games and events. Senda started with a clear goal: disrupt the industry by embracing Fair Trade, bringing back craftsmanship, promoting joyful play, and improving lives along the way. C hoosing to invest in those who produce their products and partnering with sport for development organizations like Soccer Without Borders to give 1% back to the game. “Our partnership with Senda has been strong throughout the last six years, and we are thrilled to take it to the next level,” said Mary McVeigh, Executive Director of Soccer Without Borders. “They share in our commitment to using soccer as a vehicle for positive change, and this partnership aims to strengthen both of our abilities to do just that.” Our Founder Santiago Halty has even laced up his cleats to come out and coach at the SWB Oakland Refugee Community Camp. “ As a big admirer of Soccer Without Borders’ work to improve the lives of young refugees, it is an honor to have Senda become their Official Game Ball.” said Santiago. “With the support of our customers, Senda can ensure that Soccer Without Borders participants have quality gear to play like the true team that they are.” Soccer Without Borders uses soccer as a vehicle for positive change in the United States and abroad. Soccer Without Borders combines soccer play and instruction with educational support, team-building, civic engagement, and cultural exchange in a year-round program that authentically shifts outcomes. This holistic approach supports under-served youth to advance academically, develop personally, build social capital, lead healthy lifestyles, and acquire English language skills. Soccer Without Borders’ work was awarded the 2016 Lipman Family Prize by the Wharton School of Business, and was recognized by the White House for its work with refugee youth. To celebrate, Senda have released a limited edition "Playing for Change" ball in honor of Soccer Without Borders 10 year anniversary, which can be ordered at www.soccerwithoutborders.org/shop . Every purchase supports Soccer Without Borders programs to provide the coaching, transportation, educational support, healthy snacks, and other resources necessary to convert the passion the ball inspires into positive change for under-served youth.
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