Soccer is king in Argentina, where Senda Athletics founder Santiago Halty grew up. He doesn’t remember a time when he didn’t play. For him, soccer was more than a game: it was a way to spend time with friends, a path to self-confidence and the means to learn discipline. It is from that foundation that Senda –which means “path” in Spanish – was built.
Santiago focuses on sales and strategy, working to develop relationships with teams and companies that recognize the value of craftsmanship and Fair Trade. He works on Senda’s soccer ball collaborations with companies like Google, Clif Bar, and universities like UC Berkeley and Stanford.
When Santiago is not at Senda’s offices he can be found assist coaching East Bay United’s Arsenal U-18 team, playing pick up soccer, attending San Jose Earthquakes game, and going to entrepreneurship events across the Bay Area.