SANTIAGO HALTY FOUNDER AND CEO
FOUNDER AND CEO
Soccer is king in Argentina, where Senda Athletics founder Santiago Halty grew up. He doesn’t remember a time when he didn’t play. For him, soccer was more than a game: it was a way to spend time with friends, a path to self-confidence and the means to learn discipline. It is from that foundation that Senda –which means “path” in Spanish – was built.
Santiago focuses on sales and strategy, working to develop relationships with teams and companies that recognize the value of craftsmanship and Fair Trade. He works on Senda’s soccer ball collaborations with companies like Google, Clif Bar, and universities like UC Berkeley and Stanford.
When Santiago is not at Senda’s offices he can be found assist coaching East Bay United’s Arsenal U-18 team, playing pick up soccer, attending San Jose Earthquakes game, and going to entrepreneurship events across the Bay Area.
SPORTS MARKET ANALYST
Jeong Huh grew up in South Korea, where he developed a passion for soccer and sports in general. In 2011, he jumped at the chance to come to the U.S. to study Sport Management at the University of San Francisco. He started working at Senda as an intern in 2013, and became a full-time employee once he completed his program.
Jeong focuses on market research. He gathers information on the athletic and soccer industry, including prices, sales, methods of marketing, and distribution in order to find new revenue opportunities and build strong partnerships. He also works to develop systems to help Senda operate more efficiently and effectively.
He has been playing soccer for more than 20 years and can never turn down a chance to play. After moving to California, one of the first things he did was search for a place to play soccer. Once he found it, he was able to fully relax and begin his life in a new country.
JEONG HUH SPORTS MARKET ANALYST