On December 5th, 2015 Senda Athletics celebrated our 5th birthday with an exciting Footgolf tournament in San Leandro, California. Senda was started with a clear goal: disrupt the industry by embracing Fair Trade, bringing back craftsmanship, promoting joyfully playing, and improving lives along the way.

Our team, nonprofit soccer partners, and customer unite to turn the current business model of soccer on its head. The model of major brands paying players millions for endorsements, while going to the developing world and making factories compete to offer them the lowest price (often at the expense of workers) is a broken model that needs to be changed.

It was touching and encouraging to be surrounded by so many supporters who have been critical to our success over the years. We celebrated half a decade of building community, embracing Fair Trade, and changing paradigms through the beautiful game.

We invited our nonprofit soccer partners, as well as supporters and customers who believed in bringing the Fair Trade model to the soccer industry.  We know that we have to keep making the best possible soccer balls and equipment in order to have a positive impact, AND we also know that we have to build the social impact we want to achieve into the core of our business model, rather than as a side initiative, in order to truly change the way business works for good.