From the day Senda was founded in 2010, the company's mission was to offer responsibly made soccer and futsal products that not only benefited the buyers but also benefited its producers. Senda founder and CEO, Santiago Halty, embarked on a journey to make this a reality by making sure that Senda would produce Fair Trade certified products. Today we announce the second part of Senda's documentary, in which you will be able to embark on a journey to the factory where the balls are made, and see first hand the impact of Fair Trade.
A few years after the company was started, Jeong Huh joined the company and also embarked on a journey to visit Senda's producers and see first hand the impact of Fair Trade on the ground. Jeong has been a key member of the Senda team ever since he joined the company. We would not be where we are today without him, his attention to detail, and his passion for helping others.
Fair Trade is a movement of producers, companies, shoppers, and organizations, putting people and the planet first. It is an alternative business model that allows businesses to build a long-term, non-transactional relationship with producers to better their livelihoods. Fair Trade ensures better working conditions, no child labor, and provides an extra money fund that workers in the community decide how to use amongst themselves.
Fair Trade is important because it empowers workers to have a voice and to have an opportunity to improve their lives. Factories that Senda partners with provides transportation for their workers, school supplies for their children, and have Fair Trade shops where workers can buy their groceries at a better price. These factories not only help their own workers, they also provide resources for everyone in their communities.
Senda is a pioneer in bringing fair trade to futsal and soccer. Santi spent a lot of time in college thinking about Fair Trade and how he could build better and more sustainable relationships with the producers of products. He went out and found suppliers in Pakistan that have gone through the Fair Trade certification, to build relationships with factories that aligned with Senda's mission and beliefs, which is to make very high-quality balls for futsal and soccer while making them in a sustainable way. Santi believes that we’ve always had the resources to provide good working conditions and fair wages for workers to have better lives and Fair Trade is a way to bring this vision to life.