Senda’s 11th Anniversary! How a passion was transformed into a business

Senda Team

What do you do for a living? It’s a common question, isn’t it? Have you ever dreamed of answering that question with something like “My work is related to my childhood passion”

Well, this is the story of an American boy born to an Argentine family that at the age of 4 moved to his parents’ homeland. He played soccer with other kids in the Buenos Aires neighborhood where he lived until he graduated from high school, then he moved back to the U.S. to attend college.  

Soccer first, and futsal afterward, have always been very important to him. Playing with a ball was his preferred way to connect with people and make friends. Not only as a child. Even in college, or traveling around the world, a soccer ball (or indoor soccer ball) was the vehicle to socialize with new people. It was easier for him to manage difficult times if he had a soccer ball around.  

Eleven years ago, soon after he graduated with a B.A. in Economics from the University of San Diego, when he was ready to find a job, he decided that he would rather start a business related to his preferred sport in the whole world, and his passion. The soccer ball, that element that always brought good moments to his life, was just about to spark a successful business.  

Santiago Halty is the name of that boy who turned out to be the founder and CEO of Senda.  

We are happy to celebrate Senda’s 11th anniversary with all those who love futsal and soccer as much as we do. 

Be part of this celebration and share your Instagram story with Senda using the hashtag #SendaEleven.


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