Senda Shines at the 2025 United Soccer Coaches Convention in Chicago

Once again, Senda was present at this year’s United Soccer Coaches Convention held in Chicago from January 8 to 12.  The Windy City hosted soccer enthusiasts, coaches, and industry leaders from all across the USA. Old and new friends stopped by booth #665 to catch up and see all the new things we developed over the year and some new launches for the upcoming months.

  • 2025 United Soccer Coaches Convention | Senda Athletics
  • 2025 United Soccer Coaches Convention | Senda Athletics
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A Celebration of Soccer and Sustainability

Senda—renowned for its fair trade-certified soccer and futsal balls and eco-friendly products—made an impact at the convention. The company’s booth stood out for its sleek design and its message of sustainability and social responsibility. Visitors were treated to demonstrations of Senda’s latest offerings, including its innovative line of match balls, training gear, and soccer and futsal equipment.

“At Senda, we believe in creating products that perform exceptionally on the field and contribute to a better world,” said Santiago Halty, CEO of Senda. “The United Soccer Coaches Convention is the perfect platform to showcase our vision and connect with a community that shares our passion for the game.”

  • 2025 United Soccer Coaches Convention | Senda Athletics
  • 2025 United Soccer Coaches Convention | Senda Athletics
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Interactive Experiences for Attendees

Senda took its engagement to the next level by hosting interactive sessions and product showcases. Highlights included:

Live Product Demos: Attendees had the opportunity to test Senda’s futsal balls and training gear on-site. The hands-on experience allowed visitors to appreciate the quality and performance of Senda’s products firsthand.

Giveaways and Contests: Visitors flocked to the Senda booth to participate in exciting giveaways, including premium match balls and other gear.

2025 United Soccer Coaches Convention | Senda Athletics

Collaborations and Networking


Since the convention serves as a networking hub, Senda seized the opportunity to participate in discussions with clubs, academies, and retailers that remarked on the growing interest in ethically-produced soccer equipment. The company’s dedication to blending performance with purpose resonated deeply with coaches, players, and fans alike.

“We’re thrilled with the response we’ve received here in Chicago,” said Andrea Rubin, Marketing Manager of Senda. “It’s inspiring to see so many people embracing our vision for a more sustainable and equitable soccer world.”

The 2025 United Soccer Coaches Convention was a celebration of the beautiful game and a platform for brands like Senda to inspire change and innovation. As the soccer community looks to the future, the message is clear: excellence on the field and responsibility off it can go hand in hand.

Visit our online store to equip yourself with Senda’s amazing soccer and futsal top-quality gear.

Explore All Our Collections Here!

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