Senda x Mario Kempes Soccer Clinic: Where Legacy Meets the Next Generation

Senda stepped onto the field as the official sponsor of the Mario Kempes Soccer Clinic, supporting a unique environment where young players train under the guidance of Argentine World Cup legend, Mario Kempes.

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For us, this wasn’t just a partnership. It was a moment that reflects exactly who we are as a brand—deeply rooted in the culture of fútbol, built with purpose, and committed to the next generation.

Two children playing soccer on a grass field with trees and buildings in the background. Senda gear at Mario Kempes Soccer Clinic.

Supporting the Game at Every Level

As official sponsor, Senda played a key role in equipping the full experience on and off the field.

From custom uniforms and balls to training gear, footwear, and Gravity Grip socks, every detail was designed to support performance, comfort, and identity.

The custom jerseys worn by the youth were inspired by Argentina’s iconic 1986 World Cup kit—a nod to the country’s second world title, following the 1978 victory led by Mario Kempes.

Players didn’t just train—they trained with the same level of product and attention to detail trusted at the highest levels of the game.

And it showed.

Mario Kempes and Carlos Valderrama on a sports field, one pointing towards a microphone held by another person; both with Senda gear.

Worn by Legends

Seeing Mario Kempes—an Argentine World Cup champion and global fútbol icon—wearing Senda head-to-toe throughout the clinic was a powerful moment.

It speaks to something bigger than product.
It speaks to trust.

Alongside him, legendary Colombian playmaker Carlos Valderrama was also part of the experience, representing the culture and creativity of Latin American fútbol—also dressed in Senda gear.

Two icons. One shared purpose: giving back to the game.

Children in blue sports Senda jerseys with a logo on a grass field, likely participating in Mario Kempes Soccer Clinic.

Built for the Next Generation

While the presence of legends made headlines, the real story was happening on the pitch.

Young athletes trained, competed, and developed using Senda equipment—connecting with the game in a way that’s authentic, inclusive, and rooted in real experience.

This is where Senda belongs:

  • at the grassroots
  • close to the player
  • inside the moments where passion turns into progress

Because building great products starts with understanding the athlete—at every stage of their journey.

Mario Kempes and Santiago Halty, CEO & Founder of Senda, on a soccer field with soccer balls, one holding a ball with a pattern.

A Brand with Roots

Senda’s involvement in the Mario Kempes Clinic is also a reflection of our identity.

As a brand with strong Latin roots, being part of an initiative led by figures like Mario Kempes and Carlos Valderrama is more than meaningful—it’s natural.

Having our CEO and founder, Santiago Halty, on the ground, connecting with Kempes and sharing in the experience firsthand, made that connection even more real.

From Argentina to Colombia, from Miami to the broader U.S. soccer landscape, this is the culture that shapes us.

This initiative goes beyond visibility. It’s about being present at the highest level of the game while actively supporting young athletes as they grow, develop their skills, and deepen their connection with fútbol. That mindset is what shapes every partnership we pursue.

The Mario Kempes Soccer Clinic is a reminder that the future of the game is built today—through access, mentorship, and the right tools.

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