The World Cup Dream: Inside Senda’s Elite Soccer Cleat Journey
What does it take to build a new soccer cleat for the highest level of the game?
For Senda, the journey started with a clear ambition: to create elite-level soccer cleats built from the culture of fútbol, shaped by real player feedback, and ready for the highest rhythm of the game.
That journey is at the center of The World Cup Dream, a documentary series following the development of the Senda Rosario™ Elite FG and Senda Mendoza™ Elite FG.
This is more than a product story. It is a look inside the pressure, the process, and the belief behind one of the biggest milestones in Senda’s history.
Episode 1: Building Something Real
Join Santiago Halty, Ceo & Founder of Senda, and the Senda team as they embark on the journey of designing, testing, and developing the Senda Rosario™ Elite FG and Senda Mendoza™ Elite FG.
This episode explores the beginning of the vision, the pressure behind the process, and the challenges of turning an idea into a product built for elite athletes.
Because building something real is never a straight line.
Episode 2: One Chance to Get It Right
The journey doesn’t stop once the first prototype is made.
In Episode 2, the Senda team puts the Senda Rosario™ Elite FG and Mendoza™ Elite FG in front of players competing at the highest level, gathering feedback, validating details, and refining every aspect of the product.
This is about more than building a cleat. It’s about listening, improving, and earning trust through performance.
Because the best products are shaped by the players who demand the most.
The launch of the Senda Rosario™ Elite FG and Senda Mendoza™ Elite FG marks one of the most important moments in Senda’s history.
It represents more than two years of development, testing, athlete feedback, and belief.
The World Cup Dream shows the road behind that moment: the pressure to get it right, the trust that has to be earned, and the work behind building something real.
Because creating a cleat is one thing. Creating a cleat that belongs at the highest level of the game is something else.
Watch The World Cup Dream and follow the journey behind the Senda Rosario™ Elite FG and Senda Mendoza™ Elite FG.