Welcome to Team Senda: Max Crépeau Joins as Brand Ambassador

At Senda, the best partnerships are built over time. Over the past few seasons, Max Crépeau has trusted Senda Gravity grip socks as part of his game. What started as confidence in one product has grown into something much bigger, and today we're proud to officially welcome Max to Team Senda as a brand ambassador.

  • Soccer goalkeeper Max Crepeau in green uniform with number 16 on a field, with a blurred crowd in the background.
  • Person using resistance bands on a sports field with trees and sky in the background
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Soccer player in blue jersey with 'Crepeau 71' on the back, kneeling on a soccer field wearing Senda cleats.

As a goalkeeper for Orlando City and a key member of the Canadian Men's National Team, Max continues to compete at the highest levels of the game. And right now, he's representing Canada on the world's biggest stage at the 2026 FIFA World Cup. That makes this moment even more special.

Goalkeeper Max Crepeau in yellow uniform walking on a soccer field with blurred spectators in the background

This summer, Max isn't just wearing Senda grip socks. He's also helping introduce our new generation of cleats and our upcoming goalkeeper gloves at the highest level of competition. Seeing our products on the field during the World Cup is something we've dreamed about for years, and having an athlete like Max be part of that journey makes it even more meaningful.

Max's connection to Senda extends far beyond match day. During the development of our new cleats, he was one of the athletes who helped put early prototypes to the test, sharing honest feedback that contributed to the final design. His perspective as a top-level professional and international goalkeeper helped us refine key details throughout the process. In our documentary, you can see firsthand moments from those testing sessions, offering a behind-the-scenes look at how athlete feedback helped shape the cleats that are now being worn on soccer's biggest stage.

At Senda, our mission has always been to create high-performance soccer and futsal gear while staying true to the values that define our brand. Max embodies that spirit every time he steps onto the field, whether he's competing in MLS or representing his country.

We're excited for what's ahead and grateful to have him as part of the Senda family.

Welcome to the team, Max.

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