On Wednesday, we came together as a team, to assess the role Senda can play in contributing to positive change. We know that we need to actively educate ourselves and the soccer and futsal community about systematic racism in this country. In order to work towards an end to institutionalized racism, it’s going to take all of us. One of our concerns is that in a few months the current momentum will pass, as it has been the case during the past protests, and the conversation will shift to something else without the urgently needed change. Making significant progress is a long term effort and everyone has a role to play: Individuals, Government, NGOs, and Businesses.

We know that soccer and futsal are big in unity people together from different backgrounds. We are determined as a company to be better in our efforts to educate and know that we have a large role to play in this. As stated we will continue to provide soccer and futsal equipment to our NGO partners and work alongside their teams. 

We do not know the exact recipe to succeed, but we will be challenging ourselves to explore what contribution Senda can bring to make sure this time is different. We will aim to maximize the role that Senda can play to fight racism and help create a more just society with fairness and opportunities for all its members on our own. We pledge to use our brand voice to call out racism and to use our reach with our community to support, bring attention to and amplify meaningful work that is using the power of soccer and futsal for addressing the issues of police brutality, systemic racism, and economic injustice.

We need the thoughts and ideas from our partners, customers, and the entire community we are a part of. We want to create a place and environment where partners, friends, customers can share their points of view and suggestions via email and social media.

Should you have a recommendation or suggestion please email us at team@sendaathletics.com or Direct Message us on Instagram, Twitter, Facebook.

Below are articles you can use to educate yourself on racism, the Black Lives Matter Movements and Police Brutality: