Today we are pleased to announce Senda's new logo, made to reflect Senda’s commitment to embracing small-sided soccer and making the best products in the world for Futsal, Soccer, Street Soccer, and Beach Soccer. Our new logo will be slowly rolled out in the weeks and months ahead, with new and existing products. More specifically, you will see our new logo in our upcoming futsal footwear.

Our new logo reflects a more free flow in both our typography and icon. Since the company brought Fair Trade standards to soccer in the USA, our brand has become a leader in small-sided soccer, collaborating with leading players, coaches and federations and bringing innovation and authentic products to the market. 

SENDA [sen’-dah] is Spanish for path which is "the course along which someone travels" while also referring to, "a way of life, conduct, or thought". Reflecting the “path” of the Senda namesake, our icon signifies the free-flowing nature of playing soccer anywhere and the possibilities for showing individual creativity and improving your game. Such a path is rarely linear and may seem like a rollercoaster ride at times, but the goal is always to move forward.