Senda Announced as Official Ball Partner for The Women’s Cup 2024

We are thrilled to announce that Senda has been named the official ball of The Women’s Cup 2024! ⚽️✨
This partnership marks a significant milestone for both the tournament and Senda as they continue to advance the global women's soccer landscape.This is an exciting opportunity for our brand to be part of this prestigious tournament with a #FairTrade certified soccer ball. 

  • #SendaWomensCup #TheWomensCup2024 #SendaAthletics #FairTrade
Volta Professional Soccer Ball - Special Edition TWC


Launched in 2021, The Women’s Cup has rapidly gained prominence, showcasing top women's soccer teams from North America, Europe, and Asia.
In 2023, Senda proudly served as the official collaborator partner of this fantastic world-class event. We were honored to provide all four participating teams with our Senda Gravity Grip socks, ensuring players had the best non-slip socks on the market to enhance their performance and comfort during matches.

The 2024 edition of The Women’s Cup, held in February and March, took place at the prestigious Estadio Olímpico Pascual Guerrero in Cali, Colombia. The upcoming event, also part of the 2024 series, is set to kick off in August at two locations: Louisville, Kentucky (August 9-13), and Kansas City, Missouri (August 14-17).

The Louisville venue—Lynn Family Stadium— will host teams like Racing Louisville FC, Palmeiras, Juventus, and Colo Colo.
While the Kansas City venue—CPKC Stadium— will host Kansas City Current,Atlético de Madrid, Inac Kobe Leonessa, and Mamelodi Sundowns.

Where Can You Watch The Tournament?

🇺🇸 USA: VIZIO WatchFree+, channel 1301 | @vizio
📺 Europe: DAZN | @daznwomensfootball

Where Can You Buy Tickets To Attend The Matches?

You can purchase tickets for the upcoming events at the following links:

Louisville, Kentucky (August 9-13)

Kansas City, Missouri (August 14-17)

“The Women's Cup is proud to be the first major soccer tournament to play with a Fair Trade certified soccer ball, reflecting our shared commitment to sustainability and ethical practices. We are honored to join forces with Senda and take the game to the next level together", said a spokesperson from the TWC tournament organizers.

“We are thrilled to partner with Senda as the official ball partner for The Women's Cup 2024! Get ready to see the Senda ball in action with every kick, pass, and goal at our Louisville and Kansas City tournaments. This partnership allows us to elevate the game and provide the best experience for our athletes and fans." Added the spokerperson.

Senda is equally enthusiastic about the partnership. We are honored to be the official ball of The Women’s Cup. This tournament represents the pinnacle of women's club soccer, and we are proud to support it with our high-performance and environmentally conscious products.

Follow us on social media for live updates and all the latest news from the tournament. Stay tuned for minute-by-minute coverage and more exciting content!

Senda’s partnership is set to enhance the tournament experience with our premium Volta Professional soccer ball. This #fair-trade-certified ball is designed to provide consistent performance and reliability.  Players can expect a superior feel and response, contributing to the high competition of the event.
In addition to the Volta Professional soccer ball, Senda will provide participating teams with our Senda Gravity Grip Socks, ensuring players have the optimal grip and comfort on the field.

A Step Forward for Women’s Soccer

This partnership represents a significant step forward for women’s soccer, highlighting the importance of supporting this type of high-level competition. Our support of The Women’s Cup sets a positive example for other organizations, tournaments, and leagues.  

We at Senda are confident that as The Women's Cup kicks off, our Volta Professional soccer ball will not only facilitate thrilling matches but also serve as a reminder of the need to support women in soccer to shape a better future for them.

Get the Official Ball of The Women's Cup Now! Limited Edition!

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