Just as the Nike’s and Adidas’ of the world sponsor the likes of FC Barcelona or Real Madrid, it’s our goal at Senda to  be sponsors and supporters of passionate grassroots organizations of the soccer world that are improving lives through the game. Four years ago we noticed that this phenomenal organization had a track-record of creating real impact, but had limited ability to obtaining new quality gear. We had the dream to build a brand that developed a dedicated partnership with such organizations and to provide them with new top-quality gear to help tell the Senda story. Thanks to organizations such as Soccer Without Borders, Street Soccer USA, and the likes of local recreation leagues such asBay Area Outreach and Recreation Program (BORP), as well as the support of thousands of customers across the USA, that dream has started to become true.

We are starting with small steps like our participation and sponsorship of the "Small Goals, Big Change" tournament, and we are determined to grow and do even more in the years ahead! What all these organizations and Senda have in common is not just passion for the game, but for the people surrounding it, and as SWB best puts it, “Using Soccer As A Vehicle For Positive Change.” We’re proud to be able to partner with such like-minded, influential and positive members of the community. A big thanks again to SWB for hosting the event and allowing Senda to engage with the local community.