Street Soccer USA competed in National Cup with Fair Trade Soccer Balls, provided by Berkeley-based Senda Athletics.

The 6th Annual Street Soccer USA National Cup took place at the  San Francisco Civic Center August 15th and 16th of this year, with a total of 22 soccer teams composed of homeless men and women from 16 cities. Street Soccer USA operates programs within these cities, training homeless youth and adults year-round in preparation for the event. Street Soccer USA, a national non-profit, is committed to utilizing sweatshop-free Fair Trade Certified soccer balls.

Senda provided the official match balls, and educated consumers on-site about the positive economic opportunity of Fair Trade for ball producers in Pakistan.

Senda and the San Francisco chapter of Street Soccer USA have enjoyed a partnership spanning across 4 years, with both organizations committed to improving the lives of at-risk and homeless youth and adults in San Francisco. Working together, Senda Athletics provided much needed soccer balls and gear while the SF nonprofit chapter helped promote Fair Trade in the local community. The National Cup is a tremendous opportunity for both organizations to expand their partnership nationally and create a greater impact.