The World's First and Only Fair Trade Certified Soccer Cleats

As the world counts down to the World Cup 2026, a new milestone is making history. For the first time ever, Fair Trade Certified soccer cleats are on the pitch: the Senda Rosario™ Elite FG and Senda Mendoza™ Elite FG.

This is a huge milestone for the brand supported by Fair Trade USA, as both cleats are not only the first but the only Fair Trade Certified in the world, this is a powerful statement about the role that the sports gear industry can play in creating positive change throughout its global supply chain.

Redefining What Soccer Equipment Can Be

Senda challenged the traditional soccer footwear industry that tends to leave consumers disconnected from the people who make the products they wear.

The Senda Rosario™ Elite FG and Senda Mendoza™ Elite FG were created with a simple but ambitious vision: build elite-level performance soccer cleats while ensuring the people who make them are treated with dignity and respect.

As Fair Trade Certified products, every pair helps support:

  • Fair wages for workers
  • Safe and healthy working conditions
  • Worker empowerment and representation
  • Community development projects funded through Fair Trade premiums
  • Greater transparency throughout the production process

Every purchase contributes to a system that prioritizes people alongside performance.

The First and the Only Fair Trade Certified Soccer Cleats

The Senda Rosario™ Elite FG and Senda Mendoza™ Elite FG stand alone in the global soccer marketplace.

They are not only the first soccer cleats ever to earn Fair Trade Certification—they remain the only Fair Trade Certified soccer cleats available anywhere in the world.

That distinction becomes even more meaningful as these groundbreaking cleats make their presence felt at the World Cup. At a tournament that showcases the very best of the sport, Senda is proving that elite performance and ethical manufacturing can go hand in hand.

For players and fans alike, it's a reminder that excellence isn't measured solely by what happens on the field. It can also be measured by how products are made and how workers are treated.

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Building on a Long Fair Trade Legacy

While the Fair Trade Certified cleats are making history, they are not Senda's first step toward creating a more equitable soccer industry.

For years, Senda has been a pioneer in Fair Trade Certified soccer and futsal balls. Long before Fair Trade footwear existed, Senda was working to ensure that the workers stitching soccer balls received fair compensation and benefited from improved workplace conditions.

That commitment helped establish Senda as a leader in ethical sporting goods manufacturing and laid the foundation for expanding Fair Trade principles into soccer footwear. 

The launch of the Senda Rosario™ Elite FG and Senda Mendoza™ Elite FG. represents the next chapter in that mission—bringing to the category values like responsible business, conscious consumerism, and sustainable development opportunities for workers at the factories.

A Better Future for the Beautiful Game

Soccer connects communities, cultures, and people across every continent. The products that support the sport should reflect those same values.

The arrival of the world's only Fair Trade Certified soccer cleats on soccer's biggest stage demonstrates that another way forward is possible—one where performance, innovation, and social responsibility work together.

The Senda Rosario™ Elite FG and Senda Mendoza™ Elite FG are making history not just because of where they'll be worn, but because of what they represent.

A fairer game. A more transparent supply chain. Stronger communities. And a future where every victory can create impact far beyond the final whistle.

Check Senda’s Fair Trade Certified Soccer Cleats Here