FAIR TRADE IS ABOUT MORE THAN A PRODUCT

A Fair Trade Certified factory meets rigorous standards designed to support workers, strengthen communities, and promote more responsible production.

  • Black line art icon of a hand holding a money bag with a dollar sign, isolated on a white background.

    FAIR WAGES

  • Black line icon of two hands supporting a shield with a checkmark, centered on a white background.

    SAFE WORKING CONDITIONS

  • Black and white minimalist vector icon depicting a person silhouette with a megaphone, representing a speaker or announcement.

    WORKER VOICE & EMPOWERMENT

  • A black line icon depicting a group of three people under a curved signal or smile, isolated on a white background.

    COMMUNITY DEVELOPMENT

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IT STARTED WITH A BALL.

Long before Fair Trade footwear existed, Senda was already building a different kind of fútbol product.

Since our beginning, we've believed that the people who make the game possible should be part of its progress.

Our journey started with Fair Trade Certified soccer and futsal balls — working to ensure that the workers behind every ball received fair compensation and benefited from better working conditions.

That was just the beginning.

THE FIRST FAIR TRADE CERTIFIED SOCCER CLEATS IN THE WORLD

For years, Fair Trade was part of Senda's balls. Then we asked a bigger question:

What if high-performance soccer footwear could be made to the same standard?

In 2026, we answered that question.

Senda introduced
THE WORLD'S FIRST FAIR TRADE CERTIFIED SOCCER CLEATS.

THE FIRST. THE ONLY.

  • The world's first and only Fair Trade Certified Soccer Cleats.

  • The soccer player, Vozinha, in a yellow jersey with number 1 on the back kicks a soccer ball on a green field, with another player and stadium crowd in the background with Senda Mendoza firm ground cleats and Senda Gravity Grip Socks.

    On the world biggest stage. Trusted by PRO Players.

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The Senda Mendoza™ Elite FG and Senda Rosario™ Elite FG are the first soccer cleats ever to earn Fair Trade Certification — and remain the only Fair Trade Certified soccer cleats available in the world.

Elite performance shouldn't come at the expense of the people who make it possible.

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And we didn't stop there.

Today, four of our latest footwear models carry that commitment onto the pitch.

THEN CAME TURF. FAIR TRADE DOESN'T STOP AT THE NATURAL GRASS

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Our commitment to Fair Trade continues across surfaces.
Two purpose-built turf shoes designed for the demands of synthetic pitches — while carrying the same commitment to the people behind the product.

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EVERY SURFACE.
THE RIGHT PRODUCT.
ONE FAIR TRADE STANDARD.

WHEN YOU CHOOSE FAIR TRADE, YOUR PURCHASE GOES FURTHER

Every Fair Trade Certified product helps support a system built around fair wages, safe & healthy work places, worker empowerment, community development and more transparent suppy chains.

  • A man wearing sunglasses holds a Senda white soccer cleat with orange and blue graphics in front of a display table featuring Senda soccer balls and other cleats.
  • A pair of Senda white soccer cleats with orange and blue accents displayed in front of a framed soccer certification poster on a dark table, surrounded by branded merchandise and a Senda soccer ball.
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FROM ONE BALL TO A NEW STANDARD FOR FÚTBOL

What started with a Fair Trade ball has grown into something bigger.

Today, Fair Trade is part of how we think about the products we create, the people who make them, and the communities connected to them.

From the first stitch to the final touch. From the factory to the fútbol field. Performance matters. How it's made matters, too.

  • A group of Senda Rosario and Mendoza firm ground cleats and turf shoes arranged on a bright orange studio background, showing multiple angles including the soles and uppers. The shoes are primarily white with blue, and orange.
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EXPLORE FAIR TRADE CERTIFIED PRODUCTS