Senda News
INTRODUCING SENDA’S NEW LOGO AND CAMPAIGN: FREE YOUR GAME
Today we are pleased to announce Senda's new logo, made to reflect Senda’s commitment to embracing small-sided soccer and making the best products in the world for Futsal, Soccer, Street Soccer, and Beach Soccer. Our new logo will be slowly rolled out in the weeks and months ahead, with new and existing products. More specifically, you will see our new logo in our upcoming futsal footwear. Our new logo reflects a more free flow in both our typography and icon. Since the company brought Fair Trade standards to soccer in the USA, our brand has become a leader in small-sided soccer, collaborating with leading players, coaches and federations and bringing innovation and authentic products to the market. SENDA [sen’-dah] is Spanish for path which is "the course along which someone travels" while also referring to, "a way of life, conduct, or thought". Reflecting the “path” of the Senda namesake, our icon signifies the free-flowing nature of playing soccer anywhere and the possibilities for showing individual creativity and improving your game. Such a path is rarely linear and may seem like a rollercoaster ride at times, but the goal is always to move forward. The logo was designed in collaboration with Bay Area Creative Director Sean Patrick McBride & independent calligraphy artist Sergey Shapiro. Through months of exploring the movements and flow of small-sided soccer and exploring writing styles in a variety of fields, our new icon and typography were born. Along with the new logo, we launch our new Campaign: FREE YOUR GAME. This call to action is a plea to help players play free their game from the boundaries associated with the game, as well as from the fear of making mistakes. It's a known fact the beautiful game isn't always accessible to all; from high team fees, uniforms, transportation, and geographical location being constraints put on players. At Senda we believe that the game should be made accessible to all, and a pitch can exist anywhere a ball can roll whether it be the streets, a gym, on the sand, old tennis courts, etc... Our core belief is that the game can & SHOULD be played and enjoyed by all. That is why for over 8 years Senda has been providing soccer equipment to non-profit organizations that empower less privileged youth players, though ongoing sponsorships and partnership with Street Soccer USA, Soccer Without Border, And BORP Power Soccer Program. By supporting organization changing lives through soccer, Senda wants players to play OUR game to increase access to the beautiful game. With our new logo, we aim to spark a revolution that the beautiful game deserves! As part of the Senda community, we invite you to join our vision and help make the game more accessible to all players in your community. Senda highly encourages you to help spark a change, whether it's speaking with your local city officials to turn unused tennis courts into soccer courts to organizing local pick-up games accessible to everyone, as well as donating to and volunteering with organizations like Street Soccer USA, Soccer Without Border, and BORP Power Soccer Program. No action or person is too small to help make a difference, and there is a role for everyone one of us to play.
INTRODUCING SENDA’S NEW LOGO AND CAMPAIGN: FREE YOUR GAME
Today we are pleased to announce Senda's new logo, made to reflect Senda’s commitment to embracing small-sided soccer and making the best products in the world for Futsal, Soccer, Street Soccer, and Beach Soccer. Our new logo will be slowly rolled out in the weeks and months ahead, with new and existing products. More specifically, you will see our new logo in our upcoming futsal footwear. Our new logo reflects a more free flow in both our typography and icon. Since the company brought Fair Trade standards to soccer in the USA, our brand has become a leader in small-sided soccer, collaborating with leading players, coaches and federations and bringing innovation and authentic products to the market. SENDA [sen’-dah] is Spanish for path which is "the course along which someone travels" while also referring to, "a way of life, conduct, or thought". Reflecting the “path” of the Senda namesake, our icon signifies the free-flowing nature of playing soccer anywhere and the possibilities for showing individual creativity and improving your game. Such a path is rarely linear and may seem like a rollercoaster ride at times, but the goal is always to move forward. The logo was designed in collaboration with Bay Area Creative Director Sean Patrick McBride & independent calligraphy artist Sergey Shapiro. Through months of exploring the movements and flow of small-sided soccer and exploring writing styles in a variety of fields, our new icon and typography were born. Along with the new logo, we launch our new Campaign: FREE YOUR GAME. This call to action is a plea to help players play free their game from the boundaries associated with the game, as well as from the fear of making mistakes. It's a known fact the beautiful game isn't always accessible to all; from high team fees, uniforms, transportation, and geographical location being constraints put on players. At Senda we believe that the game should be made accessible to all, and a pitch can exist anywhere a ball can roll whether it be the streets, a gym, on the sand, old tennis courts, etc... Our core belief is that the game can & SHOULD be played and enjoyed by all. That is why for over 8 years Senda has been providing soccer equipment to non-profit organizations that empower less privileged youth players, though ongoing sponsorships and partnership with Street Soccer USA, Soccer Without Border, And BORP Power Soccer Program. By supporting organization changing lives through soccer, Senda wants players to play OUR game to increase access to the beautiful game. With our new logo, we aim to spark a revolution that the beautiful game deserves! As part of the Senda community, we invite you to join our vision and help make the game more accessible to all players in your community. Senda highly encourages you to help spark a change, whether it's speaking with your local city officials to turn unused tennis courts into soccer courts to organizing local pick-up games accessible to everyone, as well as donating to and volunteering with organizations like Street Soccer USA, Soccer Without Border, and BORP Power Soccer Program. No action or person is too small to help make a difference, and there is a role for everyone one of us to play.
Learn Futsal: Quick Spin to beat Your Defender with Matheus Palhinha!
Matheus Palhinha back once again and with yet another amazing futsal tutorial. In this video, Matheus presents and demonstrates a quick and effective spin to beat a defender down the touchline. Matheus explains that this is a simple move that requires two jumps to position your body correctly to do the spin. This spin is most effective when the defender is blocking the pass into the middle and forces you out wide. If done correctly, this spin can be very useful in creating up space on the flanks while also isolating the defender from the play. Here is Matheus showing you how to perform and practice this spin, step by step: Like mentioned in blog posts before, futsal requires you to use the soles of your feet to control and move the ball. We see that again in this video as Matheus initiates the spin using the sole of his foot. With enough practice, this dynamic step over adds an element of flair you can use to hone your craft. The next step is to get a Senda futsal ball available on our website and start practicing this nutmeg!
Learn Futsal: Quick Spin to beat Your Defender with Matheus Palhinha!
Matheus Palhinha back once again and with yet another amazing futsal tutorial. In this video, Matheus presents and demonstrates a quick and effective spin to beat a defender down the touchline. Matheus explains that this is a simple move that requires two jumps to position your body correctly to do the spin. This spin is most effective when the defender is blocking the pass into the middle and forces you out wide. If done correctly, this spin can be very useful in creating up space on the flanks while also isolating the defender from the play. Here is Matheus showing you how to perform and practice this spin, step by step: Like mentioned in blog posts before, futsal requires you to use the soles of your feet to control and move the ball. We see that again in this video as Matheus initiates the spin using the sole of his foot. With enough practice, this dynamic step over adds an element of flair you can use to hone your craft. The next step is to get a Senda futsal ball available on our website and start practicing this nutmeg!
Senda Spotlight: A Dos Toques Cup
Futsal is currently the world's fastest indoor growing sport. Futsal is played in a five-a-side format on a smaller playing surface with smaller goal frames. Futsal is recognized for allowing soccer players to develop their skills on the smaller court which forces players to take more precise touches and quicker decisions which translate well once players apply such back onto the soccer pitch. Futsal is responsible for creating worldly recognized soccer stars such as; Messi, Ronaldo, Neymar, and many others. In Argentina, Futsal is held to the same prestige as soccer. Futsal is continuing to grow and spread as more tournaments continue to be held every year. Buenos Aires held the 2019 installment of the "A Dos Toques Cup". A tournament which is made up of 40 teams and approx 800 players. Among those 800 players, the cup had an ex-professional presence with players like Walter Erviti who plays on Boca Juniors, and on the Argentinian National team, and Leonardo Gracian who also plays on Boca Juniors. The cup has also been home to South America's most famous sports journalist and narrator, Sebastian "Pollo" Vignolo. Throughout the years' teams like Racing, River Plate, Independiente, Argentinos Jrs, Huracan, Ferro, Platense, Barracas, Estudiantes de Buenos Aires, have participated in the tournament. Among those stars, Senda was also present in this year's edition as they were proud to be the official ball sponsor of the tournament. Senda's high quality & durable futsal balls allowed the tournament to run smoothly & without any complications. The 2019 final saw a full crowd in attendance as they saw "Camioneros" claim the title. This has been a long time coming as "Camioneros" well short in the last two finals they played in 2016 & 2017. This year they beat "Monte Viejo" in an exciting penalty shootout. "Monte Viejo" had opened the scoring with a strike from Balbuena however "Camioneros" quickly equalized with a goal from Peloso. The game remained leveled and headed to the daunting penalty kicks. It's important to note that futsal mostly differs from soccer in the aspect that in an average futsal match players make contact with the ball 100x times they would in a typical soccer game. Futsal forces quick touches and rapid decision making to allow build-up play to be effective.
Senda Spotlight: A Dos Toques Cup
Futsal is currently the world's fastest indoor growing sport. Futsal is played in a five-a-side format on a smaller playing surface with smaller goal frames. Futsal is recognized for allowing soccer players to develop their skills on the smaller court which forces players to take more precise touches and quicker decisions which translate well once players apply such back onto the soccer pitch. Futsal is responsible for creating worldly recognized soccer stars such as; Messi, Ronaldo, Neymar, and many others. In Argentina, Futsal is held to the same prestige as soccer. Futsal is continuing to grow and spread as more tournaments continue to be held every year. Buenos Aires held the 2019 installment of the "A Dos Toques Cup". A tournament which is made up of 40 teams and approx 800 players. Among those 800 players, the cup had an ex-professional presence with players like Walter Erviti who plays on Boca Juniors, and on the Argentinian National team, and Leonardo Gracian who also plays on Boca Juniors. The cup has also been home to South America's most famous sports journalist and narrator, Sebastian "Pollo" Vignolo. Throughout the years' teams like Racing, River Plate, Independiente, Argentinos Jrs, Huracan, Ferro, Platense, Barracas, Estudiantes de Buenos Aires, have participated in the tournament. Among those stars, Senda was also present in this year's edition as they were proud to be the official ball sponsor of the tournament. Senda's high quality & durable futsal balls allowed the tournament to run smoothly & without any complications. The 2019 final saw a full crowd in attendance as they saw "Camioneros" claim the title. This has been a long time coming as "Camioneros" well short in the last two finals they played in 2016 & 2017. This year they beat "Monte Viejo" in an exciting penalty shootout. "Monte Viejo" had opened the scoring with a strike from Balbuena however "Camioneros" quickly equalized with a goal from Peloso. The game remained leveled and headed to the daunting penalty kicks. It's important to note that futsal mostly differs from soccer in the aspect that in an average futsal match players make contact with the ball 100x times they would in a typical soccer game. Futsal forces quick touches and rapid decision making to allow build-up play to be effective.
Learn Futsal: HOW to Master the Nutmeg with Matheus Palhinha
Matheus Palhinha back once again and with yet another amazing futsal tutorial. In this video, Matheus presents and demonstrates an effective nutmeg for you to add to your artillery. Matheus does a simple initial move to engage the defender, once the defender chases, the nutmeg comes into effect. A very simple yet precise nutmeg can be useful in creating space for you on the court while also isolating the defender from the play. Here is Matheus showing you how to perform and practice this move, step by step: Like mentioned in blog posts before, futsal requires you to use the soles of your feet to control and move the ball. You see that again in this video as Matheus preforms the nutmeg using the sole of his foot to roll it under the defender's legs. With enough practice, this dynamic step over adds an element of flair you can use to hone your craft. The next step is to get a Senda futsal ball available on our website and start practicing this nutmeg!
Learn Futsal: HOW to Master the Nutmeg with Matheus Palhinha
Matheus Palhinha back once again and with yet another amazing futsal tutorial. In this video, Matheus presents and demonstrates an effective nutmeg for you to add to your artillery. Matheus does a simple initial move to engage the defender, once the defender chases, the nutmeg comes into effect. A very simple yet precise nutmeg can be useful in creating space for you on the court while also isolating the defender from the play. Here is Matheus showing you how to perform and practice this move, step by step: Like mentioned in blog posts before, futsal requires you to use the soles of your feet to control and move the ball. You see that again in this video as Matheus preforms the nutmeg using the sole of his foot to roll it under the defender's legs. With enough practice, this dynamic step over adds an element of flair you can use to hone your craft. The next step is to get a Senda futsal ball available on our website and start practicing this nutmeg!
Senda Spotlight: SUDAMERICA Futsal
Sudamerica Futsal is a futsal club based just north of Atlanta, Georgia that believes in small-sided games and a defined style of play. They aim to share the ‘art of playing’ by developing players through the beautiful game of futsal. Senda had the opportunity to sit down with the founder and technical director, Richard Ortega, to speak about Sudamerica Futsal and their continuing influence on the Atlanta futsal community. When asked about his love for the game and why he got involved, Richard said that “the game is no longer about a player’s role in a 16+ player squad, but about the true impact that the individual player has in a 5v5 environment.” Sudamerica breaks away from the typical cookie-cutter training and coaches players to develop a confidence that leads to benefits both on and off the field. Sudamerica Futsal is always looking for opportunities to compete at regional and out-of-state levels. Richard noted that the club has been praised by many for the way their players carry themselves at competitions from 3v3 events to high profile 5v5 futsal tournaments. While individual player development is important, this club goes beyond one specific player or coaching style. Their philosophy revolves around trust and ensuring collective success for everyone in a challenging environment. However, futsal coaches don’t have an easy job as they are constantly presented with new challenges. The biggest one is that many outdoor coaches in the region discourage futsal in Atlanta and don’t fully understand the benefits of the game. Regardless, Richard and the rest of the futsal staff at Sudamerica find it extremely rewarding to watch players transition their futsal mindset and learned skills to the larger field. For the industry as a whole, Richard hopes that futsal continues to become more accepted. If players learn to think and control the ball in tight space situations, they will be more prepared for the unexpected on the bigger stage. Futsal is what the country needs to catch up to the rest of the world at a faster rate. Some of today’s biggest stars, such as Ronaldo, Messi, and Neymar, all began their careers by playing futsal in their youth while falling in love with the game over and over. Sudamerica hopes that their futsal efforts will help others see the game as it is: a beautiful sport of finesse, concentration, and precise execution. Senda loves to see world-class programs like Sudamerica Futsal dedicate their lives to the sport. We are proud to be an official partner and would like to recognize them for their philosophy of trust and player development within the Atlanta futsal community. The club is also aligned with Senda’s mission to give back to the community and include a personal touch in every aspect of work. We hope that our great partnership can continue to spread awareness about the futsal movement in the United States. Stay tuned for more announcements regarding our partnership!
Senda Spotlight: SUDAMERICA Futsal
Sudamerica Futsal is a futsal club based just north of Atlanta, Georgia that believes in small-sided games and a defined style of play. They aim to share the ‘art of playing’ by developing players through the beautiful game of futsal. Senda had the opportunity to sit down with the founder and technical director, Richard Ortega, to speak about Sudamerica Futsal and their continuing influence on the Atlanta futsal community. When asked about his love for the game and why he got involved, Richard said that “the game is no longer about a player’s role in a 16+ player squad, but about the true impact that the individual player has in a 5v5 environment.” Sudamerica breaks away from the typical cookie-cutter training and coaches players to develop a confidence that leads to benefits both on and off the field. Sudamerica Futsal is always looking for opportunities to compete at regional and out-of-state levels. Richard noted that the club has been praised by many for the way their players carry themselves at competitions from 3v3 events to high profile 5v5 futsal tournaments. While individual player development is important, this club goes beyond one specific player or coaching style. Their philosophy revolves around trust and ensuring collective success for everyone in a challenging environment. However, futsal coaches don’t have an easy job as they are constantly presented with new challenges. The biggest one is that many outdoor coaches in the region discourage futsal in Atlanta and don’t fully understand the benefits of the game. Regardless, Richard and the rest of the futsal staff at Sudamerica find it extremely rewarding to watch players transition their futsal mindset and learned skills to the larger field. For the industry as a whole, Richard hopes that futsal continues to become more accepted. If players learn to think and control the ball in tight space situations, they will be more prepared for the unexpected on the bigger stage. Futsal is what the country needs to catch up to the rest of the world at a faster rate. Some of today’s biggest stars, such as Ronaldo, Messi, and Neymar, all began their careers by playing futsal in their youth while falling in love with the game over and over. Sudamerica hopes that their futsal efforts will help others see the game as it is: a beautiful sport of finesse, concentration, and precise execution. Senda loves to see world-class programs like Sudamerica Futsal dedicate their lives to the sport. We are proud to be an official partner and would like to recognize them for their philosophy of trust and player development within the Atlanta futsal community. The club is also aligned with Senda’s mission to give back to the community and include a personal touch in every aspect of work. We hope that our great partnership can continue to spread awareness about the futsal movement in the United States. Stay tuned for more announcements regarding our partnership!
Learn an Amazing Futsal Step Over with Matheus Palhinha
Senda is proud to continue our partnership with Matheus Palhinha and this time he is back once again with yet another amazing futsal tutorial. Continuing from our last blog post with Matheus, this step over tutorial will help you elevate your game! In this video, Matheus presents and demonstrates a lethal futsal step-over for you . to add to your artillery. We see Matheus utilize a twist to the famously known "Step Over" to beat his defender. The step over can be done at any part of the court, but be sure to practice and master this futsal step over to avoid committing a costly mistake near your goal. Here is Matheus showing you how to perform and practice this move, step by step: As mentioned in the last video, Futsal requires you to use the soles of your feet to control and move the ball. You see that again in this video as Matheus draws the ball using his sole and then he executes the step over to beat his mark. With enough practice, this dynamic step over adds an element of flair you can use to hone your craft. The next step is to get a Senda futsal ball available on our website and start practicing this step over with your friends and on your own!
Learn an Amazing Futsal Step Over with Matheus Palhinha
Senda is proud to continue our partnership with Matheus Palhinha and this time he is back once again with yet another amazing futsal tutorial. Continuing from our last blog post with Matheus, this step over tutorial will help you elevate your game! In this video, Matheus presents and demonstrates a lethal futsal step-over for you . to add to your artillery. We see Matheus utilize a twist to the famously known "Step Over" to beat his defender. The step over can be done at any part of the court, but be sure to practice and master this futsal step over to avoid committing a costly mistake near your goal. Here is Matheus showing you how to perform and practice this move, step by step: As mentioned in the last video, Futsal requires you to use the soles of your feet to control and move the ball. You see that again in this video as Matheus draws the ball using his sole and then he executes the step over to beat his mark. With enough practice, this dynamic step over adds an element of flair you can use to hone your craft. The next step is to get a Senda futsal ball available on our website and start practicing this step over with your friends and on your own!